HDI Sigorta sponsors Team Aurora, one of the teams in the e-sports league. Through this agreement, the company has signed its first sponsorship in the field of e-sports, as an area that has become more and more popular and reached bigger masses with every passing year. The company decided to become a sponsor of Team Aurora, which managed to enter into the professional community after their successful performance during the Challenger Series, finished their first season as the league champion and advanced to the Championship Series – the highest professional league in e-sports.
Ceyhan Hancıoğlu, General Manager of HDI Sigorta, underlined the change in the sports industry and stated that they were happy to support many professional and amateur teams competing in our country. He added: “E-sports is one of the fastest growing markets of recent years. This field is especially popular among young people, and I believe it is a sports branch of the future. As HDI Sigorta, we aim to support our teams competing in the e-sports branch, in addition to our main sponsorships for sports clubs competing in professional and amateur platforms.”