Agency applications to Şeker Sigorta triples

 
 

Şeker Sigorta continues to strengthen its distribution channel structures following the brand change. General Manager Recep Duray gave a statement and shared the details about their distribution channel strategies, adding that they would continue to proceed with firm steps in this area for the rest of 2019.


Distribution channels are among the most important factors for growth in insurance market. Şeker Sigorta, which has recently changed its brand and managed to leave its mark on the market with the strength of its distribution channels, continues to grow thanks to its strategies in this field. In his statement, Recep Duray shared the details of their short and long term plans for distribution channels, and said that they acted with the win-win principle in all channels: “Today, the biggest role in the growth of our market and profitability of insurance companies falls upon the shoulders of distribution channels.”


Adding that they expected a revival in the market thanks to the rebalancing of economy and decreasing interest rates; he said that this would also effect bankassurance activities, which is expected to bring growth in this channel throughout 2019.


Reminding that agents are among the highly important channels for the market, Duray said: “Number of agents applying to work with us has tripled after the brand change, and it is still increasing. We are assessing all applications rigorously, prioritizing the applications from cities where Şeker Sigorta is not or is very rarely represented. As Şeker Sigorta, we prefer to work with the agents that have the capacity to represent our brand, adopt the same perspective as our company, and those that have made a name in their own regions and we can see as business partners. We rapidly finalize the process for such agents.”


“We will continue focusing on accurate risk selection, accurate pricing, high-quality services and profitability for the next term. Together with all our distribution channels, we will keep offering our services with the same quality to our customers all around Turkey, as always.”

 
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