Page 9 - Turkinsurance Digital Magazine

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be important for all actors to see the opportunities and make the and to reinforce the communication with the agents and to adopt
best decision as quickly as possible. a personalized approach for relationships rather than a general
one gains significance. We concentrated our works in this di-
What is important is to be able to adapt to new market condi- rection.
tions and customer needs. For example, second hand car mar-
ket is growing. In order to meet casco insurance needs in terms Unfortunately, during periods of economic recession in-
of products, services and prices, we are adapting to this trend. surance can be one of the first expense items that is can-
celled by both individuals and companies. What are the
How do you think the period of economic volatility Turkey consequences of this behaviour, and what to you do to raise
has been going through since August 2018 has affected the awareness about this situation?
insurance market? What work has Groupama done to reach
potential customers or maintain its current portfolio, espe- We draw attention to the value of insurance during the periods
cially in this period when the purchasing power is weakened? of economic recession. It becomes much more important for peo-
ple to protect their assets during the times of crisis. We high-
According to TSB data, as of the end of December 2018 the light the value that insurance adds to people's lives. We remind
total premium production reached 54 billion TL with an increase the consumers our household, health and casco products which
of 17.4% compared to the same period of the previous year. I could protect them from any kind of claim. We continue our
think that the growth in the insurance market will continue as work guided by this approach aimed at operational excellence,
well in 2019, though it will be lower compared to previous years. fast and quality service and products that meet the needs. Insur-
Newly emerging insurance needs (credit insurance, cyber insur- ance firstly means confidence. Periods of recession are when we
ance...) will also promote growth. need confidence the most. As Groupama we are here to enable as
many people as possible to build their lives in confidence. This is
In such times it is important to increase the quality of service our raison d’être.

Rabia Kübra Kanun / kubrac@bestyayincilik.com