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Anadolu Hayat Emeklilik broadcasts new commercial

Anadolu Hayat Emeklilik has launched its new commercial cam-
paign which was prepared for their product called ‘Çocuğum İçin
Yatırım Sigortası’ (Investment Insurance for My Child)

“Value of some gifts are understood years later”

Anadolu Hayat Emeklilik’s commercial film tells the story of a
mother and father who buy an investment-linked life insurance
policy as a birthday gift for their little daughter. We watch the
parents who are surprised by the reaction of their daughter to
their gift, which was presented in a specially prepared box. The
little girl screams in joy as she likes the gift box much more than
the insurance policy inside, and the film ends with the message 0 and 15 years old. It is a permanent life insurance product that
that says “value of some gifts are understood years later”.
offers a chance to make savings through regular investments, and
also aims to become a future financial guarantee for children
Directed by Ferit Katipoğlu, the commercial film was produced through a life coverage. Parents can make savings with premiums
by Autonomy.
starting at 250 TL. The investments can also be made in USD or
EUR.
Prepared by Anadolu Hayat Emeklilik for parents who wish to se-
cure their children’s future via regular investments, “Investment https://www.youtube.com/watch?v=rFYsqMvlJf0
Insurance for My Child” provides coverage for children between

AXA Sigorta signs Women’s Empowerment Principles (WEP)

AXA Sigorta signed Women’s Empowerment Principles (WEPs), very happy to be a company
which were established by United Nations Global Compact and that supports equal rights for
United Nations Entity for Gender Equality and the Empower- women in business life. Voice
ment of Women. of women in the office is a
strong one that does not only
By signing Women’s Empowerment Principles which act as a contribute to social equality
guide for organizations and institutions supporting women’s ex- but also to economic strength.
istence in every field and stage of life, AXA Sigorta has com- We are determined to offer
mitted to further strengthen their dedication to ‘gender equality equal rights for women. We
between company employees’ in light of those principles. The also support women-led busi-
company has already focused on gender equality between their nesses with our “Women En-
employees through various initiatives. AXA Group had signed trepreneurs Insurance” prod-
WEPs in 2018 and integrated them in all its business process- uct and related services, and
es, therefore they were already valid for AXA Turkey, as well. we will continue to do so. In
However, this signature means that AXA Sigorta has made them order for future generations
official in its organization. The company also invites all other to be able to protect our world, embrace their future in a safe
companies to support United Nations Sustainable Development environment, and maintain an equal and just social structure;
Goals and make a commitment to 7 steps of Women’s Empow- we make a promise to always support mothers, working women
erment Principles. and the education of girls, adhering to the principles of equality
of opportunities. We invite all companies to make a commitment
“As AXA Sigorta, we are proud to be one of the companies that to 7 steps of Women’s Empowerment Principles which consti-
signed Women’s Empowerment Principles-WEPs, which were tute the basic instrument for corporate contributions towards the
established by United Nations Global Compact. Gender equal- gender equality aspects of 2030 agenda and UN’s Sustainable
ity is one of the most important values already adopted by our Development Goals. Together, we can make a huge difference,”
company. 52.2 percent of our employees are women; and we are said Yavuz Ölken, CEO of AXA Sigorta.