Page 6 - Turkinsurance Digital Magazine

4 at a glance

Allianz sweeps up awards in creativity and innovation

to innovation. Being the only insurance company that was re-
warded with an Effie thanks to their advertising campaign called
“For you to always be there” which was launched last year, Al-
lianz Turkey received three different awards from Sardis, an
organization that rewards successful companies of the financial
market in innovation and marketing categories.
With their campaign called “For You to Always Be There”, Al-
lianz Turkey was entitled to receive the Silver Effie in the “In-
surance Services Category” of Effie Turkey Advertising Com-
petition, which is regarded as the most prestigious competition
of marketing and communication sector by the advertisers and
agencies. “For You to Always Be There” campaign was also re-
warded by Sardis, and was named “The Best Commercial Film”
With their advertising campaign called “For you to always be in the category of creative communication. Within the scope of
there”, Allianz Turkey won the Silver Effie within the scope of Sardis Awards, Allianz Turkey received two more awards: “The
Effie Awards, one of Turkey’s and world’s most prestigious com- Best Use of AI” in the category of innovation among insurance
petitions that measures the efficiency of advertising and market- companies with their project called “Claims Transformation
ing campaigns. The same advertising campaign was elected as 2.0” and “The Most Original Content Productio” in the category
“The Best Commercial Film” within the scope of Sardis Awards. of creativity with “Allianz Motto Music.” Allianz’s “For You to
Sardis also rewarded Allianz Turkey with “The Best Use of AI” Always Be There” campaign which won awards from both Effie
thanks to their project called “Claims Transformation 2.0”, and and Sardis, tells the story of the lifecycle of a father and son.
with “The Most Original Content Production” thanks to “Allianz Shot by Concept advertising agency, the commercial film had
Motto Music”. Allianz Turkey continues to sweep up awards previously won several domestic and international awards includ-
with different projects in different areas, ranging from creativity ing grand prizes.

HDI Sigorta will stand by Fenerbahçe Men’s Volleyball Team for the season of
2020-2021

HDI Sigorta has renewed their sponsor- Simla Türker Beyazıt, Fenerbahçe Board Member Responsible
ship agreement with Fenerbahçe Men’s from Volleyball, said: “Fenerbahçe Sports Club embraces an
Volleyball Team, which competes in the identity that grows, improves and competes in every field of its
Efe League (Efeler Ligi) and complet- activities. Our Men’s Volleyball Team has always made us proud
ed the previous season as the leader. with their achievements that act as a proof of this mission. We
were the leader of the Efe League during the 2019-2020 season
Despite the pandemic that has impact- which was cancelled due to the pandemic. As always, our big-
ed the entire world, HDI Sigorta con- gest target is to win all the cups and bring them to our museum.
tinues to support Turkish sports and This season, the first step towards this goal was winning the
athletes without any interruptions; and therefore continues to Axa Sigorta Champions Cup, the first cup of the season. As in
support Fenerbahçe Sports Club with a renewed sponsorship the previous season, our team will also represent our country in
agreement. CEV Champions League. Support from of our valuable partners
is therefore highly important to make sure that our team can
According to the agreement that also includes additional co- maintain this competitive and robust identity.
operation in different sports branches and fields, the team will
be called “Fenerbahçe HDI Sigorta Men’s Volleyball Team’’ As one of our most valuable business partners, HDI Sigorta is
during the season of 2020 – 2021. a truly unrivalled brand in this respect. The investment they
have made in our team offers us an opportunity to maintain a
Ceyhan Hancıoğlu, CEO of HDI Sigorta, commented on the structure that will make our community proud, and to remain
sponsorship agreement. “As HDI Sigorta, we frequently em- competitive in such a challenging environment. In addition to
phasize the effort we put towards the development of Turkish their financial support; the moral support provided by Mr. Cey-
individual and team sports and raising them to the levels they han Hancıoğlu acts as a driving force for our team. Therefore,
deserve, despite today’s challenging circumstances. We hereby on behalf of my club, I would like to thank him and his organi-
thank Fenerbahçe family for trusting us in long-years of coop- zation for this pleasant business partnership.”
eration in this respect.
Having been partners for long years, HDI Sigorta and Fener-
We are very proud to continue being the title sponsor of this bahçe Family will gather on 12 October to celebrate the Cham-
team which performed beautifully and completed last season as pions Cup won by Fenerbahçe HDI Sigorta Men’s Volleyball
the leader of its league – which was cancelled due to the pan- Team following the leadership of previous season. The organi-
demic and registered as it stood. I wish we embrace many new zation will be hosted by HDI Sigorta.
achievements together,” he said.