Page 8 - Turkinsurance Digital Magazine

6 at a glance

Innovative MAPFRE Sigorta’s Agency Portal (MAP) is awarded by IDC CIO 2020
Turkey Summit

Within the scope of Turkey CIO Summit Awards 2020, which newal performances; and
was organized by IDC for the 11th time this year; MAPFRE easily access detailed
Sigorta was entitled to receive “Future of Work” award for reports with the single
MAP, a portal designed for the agents. click of a button. The
portal reduces the opera-
As a company that conducts successful innovative digital tional workload of users
transformation projects, MAPFRE Sigorta was awarded by and helps them focus on
CIO Summit Awards 2020, which was organized by IDC for sales activities with high
the 11th time this year. With the project called “MAPFRE added value; while ena-
Sigorta Agency Portal – MAP, which will accelerate process- bling agents to easily issue policies for automatically created
es for all sales channels of agents, support their business pro- traffic renewal offers and share them with their customers
cesses and allow them to easily access all company systems using a single screen. Moreover, agents can access the an-
24/7, was entitled to receive ‘Future of Work’ award. nouncements from a single platform using MAP without hav-
ing to track announcements in e-mails. Similarly, they can
360 degrees of service with MAP track all news about MAPFRE in a format that is customized
Thanks to MAP, MAPFRE Sigorta’s business partners can for related sales channels and regions. Thanks to the mobile
access all their systems using a single username and pass- version of the application, MAPFRE’s business partners can
word; instantly display the monthly and annual changes of access all these features wherever they are and continue their
production, target realization, production ranking and re- operations without interruptions.

In their new advertising campaign, Groupama Sigorta says “Ask us”

Groupama’s new advertising campaign called “Ask Us” tells
the story of things people experience in case their vehicles
spend too much time in the repair service after an accident,
in 3 entertaining commercial films.

With a series of 3 new commercials, Groupama Sigorta
emphasizes their high-segment replacement vehicle service
which is provided for 30 days as a part of their Assistance
Extra Plus service package. In the commercials, Groupama
tells about their solutions for problems experienced by mo-
tor insurance policyholders when their cars are in the repair
service.

Groupama tells an entertaining story about the excuses pol-
icyholders hear from their relatives and friends when they Groupama Sigorta’s motor insurance commercial number 2:
ask to borrow a car because theirs is in the repair service. Click here to watch the commercial
The company emphasizes their replacement vehicle service
offered through their extensive Assistance packages, by say- Groupama Sigorta’s motor insurance commercial number 3:
ing “Ask Us” to their customers. Click here to watch the commercial

Groupama Sigorta offers high-segment replacement car ve- Details:
hicle to its policyholders for up to 30 days in case the repair Advertiser: Groupama
services are busy, they need to wait for spare parts, or simply, Advertiser’s Representatives: Okan Gülşen, Gözde Kazak,
the repair takes longer than expected after an accident. The Huriye Gül
service is offered as a part of company’s Assistance Extra Advertising Agency: Lokal
Plus package included in their motor insurance product, and Creative Director/Director: Ali Göral
is valid for repairs at contracted repair services. Director of Photography: Murat Akay
Creative Group: Hakan Küçükyılmaz, Reha Üçöz, Gökhan
The commercial campaign was launched with the motto “Ask Pahlı, Gizem Horoz, Mavi Öz, Cihan Coşkun, Emre Karagöz
Us” and is broadcast on TV, digital platforms and social me- Customer Relations Director: Ceyda Kan
dia. Customer Relations Supervisor: Büşra Özen
Customer Representative: Sena Duman
Groupama Sigorta’s motor insurance commercial number 1: Agency Producer: Önder Kaymak
Click here to watch the commercial