Page 9 - Turkinsurance Digital Magazine
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Insurance companies join hands for Hatay
Recent forest fires experienced in Hatay have deeply wounded
all of us as a society. After the events that seriously dam-
aged a lot of forest lands, insurance market has initiated a
campaign that relived everyone. Insurance companies have
joined hands to restore the destroyed forests in Hatay, and
donated saplings by challenging each other on social media.
They displayed a beautiful example of social responsibility by
not keeping silent against fire disasters that deeply wounded
our society and by joining forces under the hashtag #Hatay-
İçinElEle (hand-in-hand for Hatay). Support for the cam-
paign continues to grow.
Recent fires that broke out in Hatay deeply wounded the con-
scious of our society. Insurance market has not kept silent
against the upsetting attack against our forests, the most player in the market. Türkiye Sigorta donated 2620 saplings,
important resources for the future of our world; and made which equals to the number of its employees, and challenged
everyone happy by initiating a social media campaign with Anadolu Sigorta. Anadolu Sigorta supported the campaign
the hashtag #HatayİçinElEle. As a sector that has always by donating 2700 saplings and inviting Allianz Turkey for
been in the frontlines when it comes to civic involvement and further support. Allianz Turkey donated 2750 saplings, and
social responsibility, insurance market has once again joined then challenged Aksigorta, which donated 2810 saplings and
hands for Hatay. challenged Groupama Sigorta. Groupama Sigorta joined the
campaign with 2900 saplings, and invited Ankara Sigorta to
Insurance companies have started donating saplings with the support this challenge. Doğa Sigorta also decided to join by
aim of restoring the damaged and destroyed forest lands in donating 2000 saplings.
Hatay. #HatayİçinElEle donation campaign was launched by
Koru Sigorta, and has so far received support from Quick Minister Pakdemirli invites everyone to reforestation
Sigorta, Axa Sigorta, HDI Sigorta, Türk Nippon Sigorta,
Türkiye Sigorta, Anadolu Sigorta, Allianz Türkiye, Aksigor- Bekir Pakdemirli, Minister of Agriculture and Forestry, stat-
ta, Doğa Sigorta and Groupama Sigorta. The movement has ed that the lands that were burnt in Hatay and surrounding
also reflected widely on the agents who started supporting districts last weekend were under constitutional protection:
the campaign. #HatayİçinElEle campaign continues to grow. “Not even 1 square meter of burnt areas shall be used for oth-
Koru Sigorta challenged Quick Sigorta by donating 2017 er purposes, all the lands that were destroyed in this fire will
saplings for the campaign. Quick Sigorta donated 2023 sap- be replanted with forest trees. I hereby invite all our citizens
lings, giving the message “We are restoring our country’s who wish to make a contribution to reforestation of burnt
forests” and challenging Axa Sigorta. Axa Sigorta support- lands in Hatay to plant saplings with us on November 11,
ed the campaign by donating 2030 saplings and passed the National Forestation Day, within the scope of #GeleceğeNef-
baton to HDI Sigorta. HDI Sigorta donated 2500 saplings es (A breath for future) campaign,” he said. Pakdemirli also
and chose to challenge Türk Nippon Sigorta, which donat- thanked every one of the organizations, sports clubs, compa-
ed 2600 saplings and challenged Türkiye Sigorta, the new nies, municipalities, NGOs, art world and all citizens.
An appointment from Turkey to Generali Group
Generali Group has as- the digital transformation of the company that was initiat-
signed Kerem Ölmez, for- ed with the aim of profitability and optimization, is now ap-
mer Assistant General pointed as the Head of Marketing Communications, Digital
Manager of Sales & Mar- Channels and Price Comparison Platforms at Genertel and
keting at Generali Turkey, Genertel Life – Italy’s first direct insurance company and a
as the new Head of Mar- subsidiary of Generali Italy.
keting Communications,
Digital Channels and Price Having worked at Generali Sigorta as the Assistant General
Comparison Platforms at Manager of Sales and Marketing since 2017, Kerem Ölmez
Genertel and Genertel Life had worked in various international projects for Generali
based in Italy. Group such as digital transformation, marketing, insurtech,
blockchain, and customer experience. At his new position,
Kerem Ölmez, who joined Kerem Ölmez will be responsible for end-to-end management
Generali Sigorta in 2017 of online and price comparison platforms, as well as market-
and spent great effort in ing communications.