Page 9 - Turkinsurance Digital Magazine
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       Insurance companies join hands for Hatay


        Recent forest fires experienced in Hatay have deeply wounded
        all of us as a society. After the events that seriously dam-
        aged a lot of forest lands, insurance market has initiated a
        campaign  that  relived  everyone.  Insurance  companies  have
        joined hands to restore the destroyed forests in Hatay, and
        donated saplings by challenging each other on social media.
        They displayed a beautiful example of social responsibility by
        not keeping silent against fire disasters that deeply wounded
        our society and by joining forces under the hashtag #Hatay-
        İçinElEle  (hand-in-hand  for  Hatay).  Support  for  the  cam-
        paign continues to grow.

        Recent fires that broke out in Hatay deeply wounded the con-
        scious of our society. Insurance market has not kept silent
        against  the  upsetting  attack  against  our  forests,  the  most  player in the market. Türkiye Sigorta donated 2620 saplings,
        important resources for the future of our world; and made  which equals to the number of its employees, and challenged
        everyone happy by initiating a social media campaign with  Anadolu Sigorta. Anadolu Sigorta supported the campaign
        the  hashtag  #HatayİçinElEle.  As  a  sector  that  has  always  by  donating  2700  saplings  and  inviting  Allianz  Turkey  for
        been in the frontlines when it comes to civic involvement and  further support. Allianz Turkey donated 2750 saplings, and
        social responsibility, insurance market has once again joined  then challenged Aksigorta, which donated 2810 saplings and
        hands for Hatay.                                      challenged Groupama Sigorta. Groupama Sigorta joined the
                                                              campaign with 2900 saplings, and invited Ankara Sigorta to
        Insurance companies have started donating saplings with the  support this challenge. Doğa Sigorta also decided to join by
        aim of restoring the damaged and destroyed forest lands in  donating 2000 saplings.
        Hatay. #HatayİçinElEle donation campaign was launched by
        Koru Sigorta, and has so far received support from Quick  Minister Pakdemirli invites everyone to reforestation
        Sigorta,  Axa  Sigorta,  HDI  Sigorta,  Türk  Nippon  Sigorta,
        Türkiye Sigorta, Anadolu Sigorta, Allianz Türkiye, Aksigor-  Bekir Pakdemirli, Minister of Agriculture and Forestry, stat-
        ta, Doğa Sigorta and Groupama Sigorta. The movement has  ed that the lands that were burnt in Hatay and surrounding
        also reflected widely on the agents who started supporting  districts last weekend were under constitutional protection:
        the campaign. #HatayİçinElEle campaign continues to grow.  “Not even 1 square meter of burnt areas shall be used for oth-
        Koru Sigorta challenged Quick Sigorta by donating 2017  er purposes, all the lands that were destroyed in this fire will
        saplings for the campaign. Quick Sigorta donated 2023 sap-  be replanted with forest trees. I hereby invite all our citizens
        lings,  giving  the  message  “We  are  restoring  our  country’s  who wish to make a contribution to reforestation of burnt
        forests” and challenging Axa Sigorta. Axa Sigorta support-  lands in Hatay to plant saplings with us on November 11,
        ed the campaign by donating 2030 saplings and passed the  National Forestation Day, within the scope of #GeleceğeNef-
        baton to HDI Sigorta. HDI Sigorta donated 2500 saplings  es (A breath for future) campaign,” he said. Pakdemirli also
        and chose to challenge Türk Nippon Sigorta, which donat-  thanked every one of the organizations, sports clubs, compa-
        ed 2600 saplings and challenged Türkiye Sigorta, the new  nies, municipalities, NGOs, art world and all citizens.




        An appointment from Turkey to Generali Group



                                     Generali Group has as-   the digital transformation of the company that was initiat-
                                     signed Kerem Ölmez, for-  ed with the aim of profitability and optimization, is now ap-
                                     mer Assistant General  pointed as the Head of Marketing Communications, Digital
                                     Manager of Sales & Mar-  Channels and Price Comparison Platforms at Genertel and
                                     keting at Generali Turkey,  Genertel Life – Italy’s first direct insurance company and a
                                     as the new Head of Mar-  subsidiary of Generali Italy.
                                     keting  Communications,
                                     Digital Channels and Price  Having worked at Generali Sigorta as the Assistant General
                                     Comparison  Platforms  at  Manager of Sales and Marketing since 2017, Kerem Ölmez
                                     Genertel and Genertel Life  had worked in various international projects for Generali
                                     based in Italy.          Group such as digital transformation, marketing, insurtech,
                                                              blockchain,  and  customer  experience.  At  his  new  position,
                                     Kerem Ölmez, who joined  Kerem Ölmez will be responsible for end-to-end management
                                     Generali Sigorta in 2017  of online and price comparison platforms, as well as market-
                                     and spent great effort in  ing communications.
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