Aksigorta has launched the Aksigorta Mobile Application, which will bring the digital insurance experience to the highest levels. Aksigorta, which sets out with the slogan that it is possible for an insurance company to be with you before something happens to you, ensures that all risks can be managed from a single screen with its mobile application.

Aksigorta, a subsidiary of Sabancı Holding, one of the important actors of the insurance sector in Turkey, has implemented a digitalization project that will take its next generation insurance vision to the next step. Aksigorta, which shapes the insurance sector with innovative approaches, aims to bring the customer experience to the top with the Aksigorta Mobile Application, a new digital platform that it has developed together with SabanciDx, one of the Sabancı Holding group companies. Aksigorta's mobile application stands out as a digital platform that will provide a new way of establishing a relationship between the agency and the customer, in addition to providing a digital service point for customers that will be integrated with all other channels, thus providing customers with multi-channel freedom and creating more value for its customers with Aksigorta’s collaborations in different sectors.

Uğur Gülen, General Manager of Aksigorta, stated that from time to time, customers experience confusion about insurance product guarantees, policies or business processes, and said “In order to be more understandable as Aksigorta, we simplify our products and services and make our business processes transparent. In addition, we are constantly improving the services we provide with the next generation of advanced technology and data in order to facilitate insurance processes. We provide products and services for the needs of our customers that may arise in the risks they may face today and in the future.”

The target of the Aksigorta Mobile Application is risk comradeship

Uğur Gülen underlines that the basis of Aksigorta's ‘Completely Different’ insurance approach is not only to touch its customers at the time of damage but also to be a “risk comrade’ who supports them to manage all potential risks in their lives and offers products, services and experience on this axis and says “Aksigorta Mobile Application, which we implemented with SabanciDx, is a digital platform designed to be a comrade to all our stakeholders, simplify their lives and make them feel a sense of trust with transparency in all business processes while doing so.    That is why we have considered the application on a plane that is not function-oriented, but customer-journey-oriented, and that this journey is also not limited to just the sales journey. We also focused on creating a meaningful relationship where we can participate in the risk world of our customers by focusing on before and after sales.”

The digital experience is crowned with the Aksigorta Mobile Application

Stating that Aksigorta is the pioneer of the sector at the point of digitalization, Metin Demirel, Aksigorta Deputy General Manager, said: “After taking the first steps in the major transformation of the insurance sector with the participation of robotic automation processes and artificial intelligence digital assistants, we have implemented many services and applications that we have implemented the first ones in Turkey in this field. We are proud to have brought many firsts to the sector, such as ADA (Aksigorta Digital Assistant), artificial intelligence risk pricing, smart insurance, telecommunications insurance, which we have adapted to all our business processes and carried out 4 million successful transactions per year. We will provide a much more compact insurance service to the insured with the Aksigorta Mobile Application, which we aim to bring customer satisfaction to a much higher level with the knowledge and experience we have gained in digitalization.”

The risk is big

Stating that the insurance sector is being reshaped on the axis of digitalization and changing customer trends, Esra Öge, Aksigorta Deputy General Manager said “As Aksigorta, we keep the digitalization strategy in all areas on our agenda; we continue to be the solution partner of our customers with the understanding of easy, lean and accessible insurance. At the point where we have reached the point of digitalization, we aim to establish a deeper communication with customers from the first step with the algorithms and intelligent systems that we continue to develop. We have prepared a platform structure based on the fact that the important thing for people is not the policies, but the assets at risk and their loved ones with the understanding of ‘risk is greater insurance’ in the Aksigorta Mobile Application that we have implemented with SabancıDx. We have ensured that our customers can add their loved ones and assets to this platform, whether they have a policy or not, and thus benefit from free risk management tools.”

A single address for the management of all risks

Stating that the only address to manage all risks has been determined as Aksigorta Mobile Application, Esra Öge explained the benefits of the mobile application to the customer as follows: “Aksigorta Mobile, which we set out with the slogan that it is possible for an insurance company to be with you before anything happens to you, provides our customers with permeability between the online and offline world with its call center and risk consultant applications. In order for our customers to track their risks from a single address, we have ensured that they can add their policies in other companies to the application and follow up their policies from here. We have made our damage consultants visible and increased accessibility in order to be able to accompany our customers in all cases. By offering our customers the freedom of multiple channels, we have created a space where they can reach us whether through our agents or digital channels. We have redesigned the complex policy world from a customer-oriented point of view and projected it on screens. We have designed a platform structure that makes the advantages and surplus values offered by insurance visible beyond the moment of damage. In addition to all these, we are establishing an ecosystem that not only focuses on discounts and campaigns, but also facilitates risk management together with our business partners and group companies, which they can associate with insurance products in their lives and benefit from as they are Aksigorta customers.”

SabancıDx focuses on solutions that respond to digital expectations

Doğuş Kuran, CEO of SabancıDx, which develops the Aksigorta Mobile Application with its expertise in the field of next-generation technologies said “Using our next generation technology competencies, we have designed a digital platform for Aksigorta to always be there for its customers and create opportunities for them in their digital transformation journey. In particular, the fact that third-party cookies will be used more limitedly in 2023 and that regulations such as KVKK and GDRP will become more widespread, and the controls of users on data and data privacy will increase, which will force the world of Customer Experience and Marketing to adapt to these changes. This platform, which we have launched, provides Aksigorta's existing and prospective customers with all kinds of control over information security, while offering a new generation of interaction and communication automation competencies that will eliminate the inefficiencies of the classical digital marketing world in terms of customer recognition and access. As SabanciDx, we will continue to make a difference in the sector with our ability to provide solutions for the changing needs of our customer and our goal of continuous development, as well as providing high added value digital products and services to Sabancı Group companies and companies outside the Community.”