Bradley du Chenne, CEO of Telesure Sigorta, says Koalay.com is growing by projects and its technological base provides serious opportunities for large-scale projects.
Bradley Du Chenne informed about their new projects in the recent period; and added as follows:
“Thanks to our scalable / easy to use system, we have partnered with companies who are not necessarily insurance experts, but that have a large customer base and who wish to expand their service offering to their customers.”
Bradley du Chenne stated that they had already rolled out pilot phases with 2 partners which were proving very successful: “One of those partners is a car spare parts online purchasing portal that has thousands of car repair outlets as agents, the other is a prominent player in facilitating the payment of utility bills.” Adding that those 3 partners alone had over 3000 outlets, Bradley du Chenne said: “Through those outlets, they will offer their millions of monthly customers insurance via our technology. There are many more partnerships like this in the pipeline and as Koalay.com is tech-based, this sort of scale is very easily accessible and adaptable with very low costs.”
Bradley Du Chenne expressed that Koalay.com provided solutions that are easily accessible due to online platform, are easily scalable, and are also easy to train for personnel, and said: “Our reporting solution can easily be customized for partners to measure their success. This also assists with profit share calculations. The help of the call center is readily available. Calls from our partners are separated from the normal inbound calls allowing speed and priority of service.”
Bradley Du Chenne emphasized that Koalay.com’s technology-based online sales and post-sales services; and provided statistical information about the company. Until today, 2.4 million unique users visited the website, and 35 percent of it was through mobile traffic; 7 million page views were recorded and 8.1 million quotes were generated. As in other part of the world, modern online services provided by Koalay.com are followed closely and demanded by consumers in Turkey.
Saying that the rise of technology adoption is making customers more exposed to readily available information; Bradley du Chenne added: “Previously, consumers would have to trust experts of an industry when it came to purchasing products as they were not knowledgeable enough to make these decisions for themselves. This was especially the case with complex financial products and solutions. Detailed information is now available on the internet to assist consumers in their research, allowing them to take the power into their own hands. Additionally, car insurance in Turkey is becoming more regulated and standardized, meaning that there is less of an “advisory” job to be done in terms of selecting the right product. In recent days, especially regarding traffic insurance, it is simply becoming a matter of which product is the cheapest. Koalay.com, as an online brokerage, is facilitating the customer in their search for the cheapest price as we offer a whole range of prices from all of Turkey’s leading insurers. They can do the research themselves using our system and immediately pay once they have selected the most appropriate price.”
