Quick Sigorta has been entitled three different awards within the scope of “Hermes Creative Awards”, which is organized annually and supported by the US Association of Marketing and Communication Professionals. The competition rewards successful projects in Marketing and Communication fields since 1995. As a result of this year’s competition, Quick Sigorta received 1 Platinum and 2 Gold awards.
Ahmet Yaşar, CEO of Quick Sigorta, stated that their successful performance in their initial years continued with those rewards; and added: “Marketing and communication was one of the focal points for our company during our initial years, where we had managed to create a difference. We received highly positive feedbacks from our policyholders, agents and business partners. These rewards prove us that our activities were appreciated on an international scale. “Best Customer Experience at Insurance Sales” Award, which was bestowed to our online sales webpage, is of special importance for us, being the Grand Prize in its category. This has been our first competition, but more are to come.”
Same messages that are constantly repeated are no longer messages
Dr. İsmail Kızılbay, Assistant General Manager of Marketing and Communications at Quick Sigorta, underlined that they created a different communication style in the insurance market, and added as follows: “Same messages that are constantly repeated are no longer messages; they do not instigate a response, they cannot take you anywhere. Therefore, we have conducted an unorthodox communication plan. We have preferred a more understandable tone that speaks the same language with its target audience and stirs sympathy and wonder in the receiver. We have adopted this approach mostly for our online sales page; and one of the rewards came from that area. Cloth bags we had distributed to university students, our customers and our agents brought us the Gold award. Another Gold award we received was in the “Corporate Social Responsibility Project” category, which was given for our social responsibility project called “Free to jump from theory to practice”. The project was carried out in different universities across country. We actually had four or five more projects that could have been awarded at the same level; however, we did not manage to finalize the applications due to our busy schedule. We will be announcing more awards next year.”
Pınar Güzey, Assistant General Manager of Digital Channels at Quick Sigorta, stated that their online sales page was constantly renewed and improved: “We are extremely happy to see our online sales channel being rewarded with the Grand Prize in the category of ‘Best Customer Experience at Insurance Sales’. We are constantly working towards providing the best customer experience through all our digital channels by using technology in the best possible way. It is great to see that our efforts are acknowledged with such an amazing award. We still haven’t reached the point we wish and dream for, and we keep working to reach there. It is extremely important that our website is an example for reference in its own field.”
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