Most Valuable Brand of the Insurance Market: Anadolu Sigorta

 
 

Brand Finance, an international brand rating institution, published its annual listing of 100 most valuable brans in Turkey. Anadolu Sigorta has ranked 35th in the list that list consists of Turkey’s most reputable brands, and stood out among its peers in the insurance market with a brand value of 154 million USD. The company increased its brand value by 15 percent compared to its value announced in the same list in 2017. 

 

In the annual research published by the brand-rating agency, brand value of companies in the list is calculated using Royalty Relief methodology, in accordance with the ISO 10688 standards.

 

“Symbol of Turkish people’s trust”
Filiz Tiryakioğlu, 1st Deputy Chief Executive of Anadolu Sigorta, stated their pleasure in being listed in the top ranks of Brand Finance’s “Turkey’s 100 most valuable brands” list every year. Tiryakioğlu stated that Anadolu Sigorta increased its brand value just like in previous years, and added: “Such researches are much more valuable compared to many other statistical indicators as they are the proof of the trust consumers place in our brand. We are working tirelessly to honor this trust. In light of our long-established corporate principles and values, we will continue to push the boundaries of our own achievements and contribute to making a better future for all of us.”

 

 
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