Vakıf Emeklilik has pioneered another innovation in the market. Placing emphasis on cooperation with start-ups in order to strengthen the digital ecosystem, Vakıf Emeklilik has cooperated with Smart Advice, a Fintech start-up conducting Research and Development activities at İTÜ Teknokent. Vakıf Emeklilik has initiated a gamification project within the scope of this cooperation.

Thanks to the game that adopts the principle of managing the pension funds in the best possible way, Vakıf Emeklilik employees will be able to provide better financial services to their customers. Vakıf Emeklilik was the most profitable company by providing highest fund returns last year, and has managed to raise the bar even higher by using the means of technology.