Senior level appointment at Cigna Finans

 
 

Sarp Demiray was appointed as the Assistant General Manager of Marketing at Cigna Finans, pension and life insurance company owned jointly by the international health and insurance giant Cigna and QNB Finansbank, one of Turkey’s largest banks.

Cigna Finans is jointly owned by Cigna, international health and insurance giant that acquired Express Scripts for 67 billion USD last month, and QNB Finansbank, one of Turkey’s largest banks. The company is now accelerating its customer-oriented growth strategies following the appointment of its new CEO. Reinforcing its team with new appointments in accordance with its targets of end-to-end digitalization in insurance and mobile technology applications, innovative and personalized products, excellent customer experience, and leadership in the life insurance market; Cigna Finans has recently appointed Sarp Demiray to better support this strategy. As the Assistant General Manager of Marketing, Demiray will be responsible from the functions of marketing, product and innovation strategy, digital service management, channel development and business partners.

During his 20 years of career in finance, Sarp Demiray has so far worked as senior level manager for strategic marketing, retail banking, CRM and customer programs, direct banking, product and channel development at Garanti and Akbank. He was transferred to Ata Finance Group in 2014 as the General Manager of Ata Online and was recently working as the Group’s CDO. Demiray has a BS degree in Electrical and Electronics Engineering and an MBA degree from Middle East Technical University. He is married with two children. 

Cigna Finans increases the quality of life for its customers with its innovative insurance products designed considering the real needs of customers, its proactive customer relations and technological investments that aim to reach digital leadership in the market.

 

 

 
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