AXA Sigorta Cup Volley was concluded after the final games held in Malatya and İzmir. Men’s Finals of the tournament, which was sponsored by AXA Sigorta with the aim of “inspiring people for an active and healthy lifestyle”, was organized in Malatya and Fenerbahçe won the cup; while Eczacıbaşı Vitra won the Women’s Finals which was organized in İzmir. AXA Sigorta juiced up the tournament with activities inside and outside the field; and over 10 thousand volleyball fans visited AXAFit booths in 8 cities. AXA Sigorta launched its new communication campaign “Know You Can” during the finals of the tournament. Fans loved Axa Sigorta’s new digital film which was inspired by the legendary volleyball player Neslihan Demir.

Yavuz Ölken, CEO of AXA Sigorta, watched all the final games onsite and presented the cups to winning teams. He said: “As the world’s leading insurance company, we are aware of our responsibilities within the scope of United Nation’s sustainable development goal of ‘Good Health and Well Being’. While progressing with a strategy to make a difference, we work towards helping people live better lives and becoming a trustworthy solution partner en route to realizing their dreams. Through our activities, we try to inspire them for leading active and healthy lives and never give up on their dreams. In this respect, we attach great importance to national and international sponsorship agreements. We are honored to be the title sponsor of Cup Volley as it gave us a chance to partner with Turkish Volleyball Federation, which is one of Turkey’s most successful organizations; and hereby thank the Federation for this opportunity.”

Digital Film: https://www.youtube.com/watch?v=Bg_J1kiWrVU