Allianz’s advertising campaign receives international award


“For You To Always Be There”, Allianz Turkey’s advertising campaign that emphasizes the feeling of trust the company provides for its policyholders in every moment of life, was awarded within the scope of New York Festivals Advertising Awards. Within the scope of the organization, world-famous advertisers assess thousands of advertisements, and Allianz Turkey received the Bronze award in “Financial Advertising” category.


Allianz Turkey received the “Bronze” award from New York Festivals Advertising Awards with its advertising campaign which was launched last year in accordance with the company motto “Allianz Is There For You”. Allianz Turkey was awarded with the Bronze medal in “Financial Advertising Category” within the scope of the organization where world-known advertisers evaluate thousands of advertisements and reward innovation in different categories since 1957.


Onur Kırcı, Assistant General Manager of Marketing and Digital Insurance at Allianz Turkey, stated that they were really happy to see their advertising campaign being honored on an international platform. “As Allianz Turkey, we put our customers in the center of all our activities and try to make them feel that we are there for them whenever they need us at every stage of their lives; rather than just paying for their expenses. We say to them, “Allianz is there for you”. Leading the new generation insurance that is focused on digitalization, Allianz Turkey’s roadmap is determined by the expectations of our policyholders. We wanted to address large masses with this campaign which focused on our customers and everyone living in Turkey. With this commercial that narrates the story of a father and son who share every moment and be there for each other, we are emphasizing the importance of “being there” for your loved ones. Allianz continues to work towards offering the best services for its policyholders,” he said.


The story of a father and son who never leave each other


Allianz Turkey had addressed its policyholders with the advertising campaign called “Lifecycle” last year and said to them, “For You to Always Be There, Allianz Is There For You”. Prepared by Concept Advertising Agency, the commercial was telling the story of a father and son, their changes in 30 years, their support for each other in sickness, health, sadness and happiness. The commercial had reached out to the audience with highly emotional scenes. The story of a father and son who never leave each other was accompanied by the song “Sen Benim Şarkılarımsın” which was composed by İlhan Şeşen and sung by Cem Adrian and Hande Mehan. The commercial “Lifecycle” had been awarded with Grand Prize in Crystal Apple, one of Turkey’s most important innovation and marketing events and with Bronze award in Epica 2019 as one of the few candidates representing our country.  

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