Anadolu Hayat Emeklilik has launched its new commercial campaign which was prepared for their product called ‘Çocuğum İçin Yatırım Sigortası’ (Investment Insurance for My Child)
“Value of some gifts are understood years later”

Anadolu Hayat Emeklilik’s commercial film tells the story of a mother and father who buy an investment-linked life insurance policy as a birthday gift for their little daughter. We watch the parents who are surprised by the reaction of their daughter to their gift, which was presented in a specially prepared box. The little girl screams in joy as she likes the gift box much more than the insurance policy inside, and the film ends with the message that says “value of some gifts are understood years later”.

Directed by Ferit Katipoğlu, the commercial film was produced by Autonomy.

Prepared by Anadolu Hayat Emeklilik for parents who wish to secure their children’s future via regular investments, “Investment Insurance for My Child” provides coverage for children between 0 and 15 years old. It is a permanent life insurance product that offers a chance to make savings through regular investments, and also aims to become a future financial guarantee for children through a life coverage. Parents can make savings with premiums starting at 250 TL. The investments can also be made in USD or EUR.

https://www.youtube.com/watch?v=rFYsqMvlJf0

DETAILS
Advertiser: Anadolu Hayat Emeklilik
Advertiser’s Representatives: Nihan Güney, Ayşen Yılmazgil, Hale Sabancı, Mert Küçükay, Duygu Şener
Advertising Agency: Havas İstanbul
CCO: Ergin Binyıldız
Creative Team: Serhan Koçak, Anıl Süleyman Çınar, Sezgin Bulut, Dilara Tuncer, Ozan Yücekuş
Customer Relations Director: Birol Ecevit
Customer Relations : Özge Asan Dereçayır, İlayda Bahçıvan
Digital Group Head: Zihni Başsaray
Social Media Team: Burcu Küçük, Betül Güneş, Elif İlayda Serbest
Production Team: Sıla Salgın, Gözde Bilir
Production Company: Autonomy
Director: Ferit Katipoğlu
Producers: Emre Atakan, Şafak Sezgin
DOP: Akın Çetin
Post-Production: Autonomy
Sounds & Mixing: Melodika
Media: TV, open air, radio, cinema, digital