Page 16 - Turkinsurance Digital Magazine

14 at a glance

Asset size of Anadolu Hayat Emeklilik exceeds 27.5 billion TL

Anadolu Hayat Emekli-
lik announced the finan- Assets of Anadolu Hayat Emeklilik exceeded 27.5 billion TL and
cial results for the first fund size climbed over 23.3 billion TL, including the auto-enroll-
quarter of 2020. The ment funds, as of the first quarter of 2020. The company gained
company increased its a net profit of 125.1 million TL. Shareholders’ equity stood at
asset size by 32% com- 1.1 billion TL.
pared to the first quar-
ter of last year. “Digitalization and perfecting customer experience have been
among our major targets for long years. We constantly invest in
Yılmaz Ertürk, CEO of those areas. Today, our customers can reach our products and
Anadolu Hayat Emek- services whenever they wish through our digital channels ‘AHE
lilik, gave a statement Online’ and ‘AHE Mobile’. During the latest months of 2019,
about the 2020 Q1 fi- we have introduced ‘Fonmatik ROBO’ as Turkey’s first and only
nancial results. “We are private pension robot. This product offers robotic fund consul-
going through unprece- tancy services, helping our customers invest their accumulations
dentedly challenging times due to the coronavirus outbreak that in the most appropriate funds according to their risk perceptions.
is continuing to spread across the world as well as our country. Although it has been a short time since its launch, it has reached
Under these tough circumstances, the importance of awareness significant levels in terms of number of participants and asset
for savings increases and individual pension stands out as a prod- size; which is an indicator of high interest in the product,” said
uct that can answer that requirement in the best way possible. CEO Yılmaz Ertürk.
As of 31 March 2020, number of participants in the Individual
Pension System exceeded 13 million people, including the au- Anadolu Hayat Emeklilik has acted consciously and responsibly
to-enrollment participants; and asset size approached 131 bil- towards our society during these critical times, and we will keep
lion TL. Asset size of customers in life insurance climbed up to providing solutions to support our employees, business partners
11.1 billion TL,” he said. and customers under all circumstances,” he added.

#ÖzlenenRiskler (#RisksWeMiss): A different and striking campaign from
Groupama

Last year, Groupama Sigorta had initiated a new series of
communication activities under the theme “#YaşamakRis-
kAlmaktır” (living is risk taking). During the days of the
pandemic, these activities are followed by a special commer-
cial under the new series called “#ÖzlenenRiskler” (risks we
miss). The series depict unwanted events that occur during
our lives through animations. The first commercial of the se-
ries narrates the scratching of a car door in a humorous tone.
Groupama Sigorta has launched a new communication series
called “#ÖzlenenRiskler”, as an adaptation of last year’s
theme of “#YaşamakRiskAlmaktır” during these days of pan-
demic.

Groupama views the concept of risk from a different perspec-
tive with the motto “Living is Risk Taking”; and now tells us not only emphasize that those moments will come back, but
that we might even miss those risks under the circumstanc- also gives a clear message that Groupama always stands by its
es. The first commercial of the campaign which depicts the customers under any circumstances.
scratch on an automobile as a lovely cartoon character does