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AvivaSA announces new name: AgeSA Hayat ve Emeklilik

Holding companies. Together with Ageas, which wants to
combine its experience and successes in the non-life insur-
ance market with AvivaSA’s successes in private pension and
life insurance, we will continue on our way much stronger. As
always, I have no doubt that we will continue to grow while
achieving new successes by considering the satisfaction of
our customers and employees.”

“We believe in the bright future of the insurance market in
Turkey, especially in the life branch.”

Hans De Cuyper, CEO of
Ageas, said: “Our invest-
ment in AgeSA, together
with our long-time partner
Sabancı Holding, provides
an important opportunity
for us to grow in Turkey
A press conference on the merger was held at AvivaSA, and enter the life insurance
a subsidiary of Sabancı Holding after the partnership ex- market. We are current-
change transactions were officially realized. The company, ly operating in the field of
which announced its new name as AgeSA, together with the non-life insurance through
international insurance group Ageas, one of the deep-rooted AkSigorta, one of the Sa-
insurance companies of Europe with a history of 200 years, bancı Holding companies.
shared the new corporate identity, brand story, and state- Subsequently, with this
ments about the upcoming period with the public at the press partnership, our presence
conference held regarding this new partnership. in the field of life insurance
enables Ageas to become
AvivaSA, one of the leading companies in the private pension the main shareholder of the
and life insurance sector, announced that it was moving for- leading insurance companies in the Turkish market. Turkey
ward with the Belgian insurance company Ageas Insurance is growth and promising market in terms of population dy-
International NV, which has a 200-year history, after the namics and insurance penetration. We believe in the bright
official exchange of partnership transactions. The company future of the insurance market in Turkey, especially in the
held a press conference about the changing partnership struc- life branch. However, Avivasa’s strong Sunday position, ris-
ture and the new association and shared its new name with ing success performance, and management culture, which
the public for the first time. The press conference organized have been going on for years, have attracted us very much.
by the company, which will continue its path under the name We aim to achieve a stronger position in the life and pension
AgeSA, took place with the participation of senior compa- market by contributing to the experience and local strength
ny executives and members of the press. Sabancı Holding of the company with our international insurance experience.”
Financial Services Group President and AgeSA Chairman
of the Board Haluk Dinçer, AgeSA General Manager Fırat “Ageas will bring a new, dynamic and different energy”
Kuruca, and Ageas CEO Hans De Cuyper made important
statements at the press conference where the new name of AgeSA General Manager Fırat Kuruca mentioned that The
the partnership, the corporate identity, the story of the brand new partnership process that will start with Ageas will open
was discussed and the new commercial film was shown. the door to new opportunities and said: “I would like to state
that we are very excited about our new partnership structure
“Through our partnership with Ageas, we will continue our that will start with Ageas. Partnering with an established
strategies unabated.” and powerful institution like Ageas will bring us a new, dy-
namic and different energy. In 2021, we aim to maintain
Haluk Dinçer, Sabancı Holding Financial Services Group our BES market leadership among private sector companies
Chairman and Agesa Chairman, stated that A new partner- and to continue our growth in life insurance. In line with our
ship with Ageas, one of Europe’s largest insurance compa- reason for existence, we enrich our product and service range
nies, will continue Agesa’s path unabated and said: “When with our innovative perspective and develop solutions for our
we evaluate as Sabancı Holding; Ageas is an organization customers, where they can have a future to say “luckily”. As
that we cooperate with, that we trust in its experience and a company, we say, “We exist to offer the good in the es-
strength, and that we are excited to develop cooperation sence of our business with the goal of a trusting society with
with. It is also a partner of Aksigorta, one of the Sabancı happy individuals” and we are preparing to transform our
industry by taking concrete steps in this direction.”