Page 9 - Turkinsurance Digital Magazine

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rectly reach out to and receive consultancy services. In this regard, it of using financial products and services with insurance protec-
our agents have an indispensable role in terms of their proximity to tion.
our customers, customer preferences, experiences, and their geo-
graphical distribution. 2018 was a challenging year for bancassurance. What did An-
adolu Sigorta do during those times to preserve your position
At the same time, we have a strategy to address all manner of in- in bancassurance?
surance requirements of our commercial customers, as well as retail
customers, through our bank channel which is also positioned as an Especially during the second half of 2018, economic fluctuations
agent of our company. Our Commercial Cyber Insurance product, imposed challenges for bancassurance. However, first of all, an
State Supported Commercial Credit Insurance, and Bond Insurance integration structure should be built between the two sectors for
offered to SMEs are the main products we offer in this segment. an accurately practiced bancassurance business. Furthermore, in
order to achieve great success in bancassurance, we should develop
What is the significance of bancassurance in the distribution and offer insurance products that target the customer database.
channel structure of Anadolu Sigorta? Can you inform us about
the share of bancassurance in your premium production? At this point, our company has focused on trust image of our ban-
cassurance practices through customer satisfaction, and content
Bancassurance implementations are developing rapidly both in levels based on product and price comparisons. We have main-
our country and around the world. Because, this channel increases tained our acceleration and customer loyalty by increasing the
banks’ profitability and non-interest income; while boosting profit- benefits perceived by our customers.
ability and premium production of insurance companies at the same
time. Could you share the targets and strategies of Anadolu Sigorta
for 2019?
Bancassurance sales increase with each passing day, especially for
retail insurance products; making this channel more and more im- As a necessity of our founding mission, we aim to operate in all
portant for the insurance market. insurance related areas and around every corner of our country.
We undertake a leading role in terms of products and services. Of-
In order to increase the share of bancassurace in our premium fering considerably cheaper products that comply with the current
production, we offer insurance products to bank’s interest or loan economic environment is also a part of our strategies.
customers through cross-sales opportunities, address the insurance
requirements of commercial customers, continue to develop new This year, we will continue offering new first-of-their-kind prod-
insurance products that comply with banking products, and thus, ucts to our customers.
create competitive market conditions.

In your opinion, which insurance products and lines will stand
out in 2019?

We believe that prominent products of 2019 will be complementary
health insurance and cyber insurance products, parametric products
that differ from traditional products, and package products that
include services touching people’s day-to-day lives rather than just
paying for damages.

How does Anadolu Sigorta determine is strategies of working
with partnering banks? Could you tell us about the products you
offer via bank channel?

Selling insurance products that are based on personal accident,
complementary health insurance, cyber products and policies tar-
geting SMEs more actively through the bank channel – in addition
to products such as credit linked house insurance, compulsory earth-
quake insurance (DASK), or motor casco – will increase the share
of bancassurance even further.

Plus, we are working on projects to embed channel-specific products
on internet, mobile, and ATMs which are the bank’s contact points
with customers, and ensure that they can reach our insurance prod-
ucts and services much faster.

Strategic partnerships between banks and insurance companies are
really important to make sure that the share of insurance market
in economy reaches the level of developed countries. Therefore, via
bancassurance, we intend to unite bank customers that have the hab-
Rabia Kübra Kanun / kubrac@bestyayincilik.com