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        New C-level assignment at Generali Sigorta



        Suat Oruç, who has experience and expertise in UW, reinsur-  tered  Property  Casualty
        ance, risk management, claims management and sales, was  Underwriters.  He  started
        appointed as the Chief Insurance Officer at Generali Sigorta.   working  in  1993  at  the
                                                              technical  department  of
        Suat  Oruç  was  appointed  as  the  Chief  Insurance  Officer  at  Mapfre  Sigorta,  and  has
        Generali Sigorta. With his new duty, Oruç will be responsible  worked  in  various  fields
        from the management of Auto Insurance and Claims, Non-Au-  of  insurance  throughout
        to Individual and SME Products, Non-Auto Claims, Corpo-  his career. Most recently,
        rate Non-Auto Insurance and Reinsurance, Corporate Sales,  he was the Chief Techno-
        Actuarial Pricing and Tariff Management, Product Manage-  logical  Officer  and  Exec-
        ment and Project Management departments.              utive  Committee  Member
                                                              at  Ergo  Sigorta  A.Ş  and
        Chief Insurance Officer Suat Oruç graduated from İstanbul  was responsible from UW, Claims, Operations, Reinsurance,
        Technical University, Department of Naval Engineering and  Actuarial Pricing and Tariff Management.
        Marine Engineering in 1993. In 2012, he studied marketing
        at Stanford University; and later earned Chartered Property  Suat Oruç joined Generali Sigorta family in September 2019
        Casualty Underwriter (CPCU) and Associate of Reinsurance  as Chief Insurance Officer.
        (ARe)  designations  from  the  American  Institute  for  Char-



       Anadolu Hayat Emeklilik initiates               Is wearing the same t-shirt at agents’
       Agency Mentorship Program                       meetings becoming history?

                                                       AXA Sigorta organized its tradi-
                                   Anadolu   Hayat     tional Agents’ Meeting on 11-14
                                   Emeklilik  has  in-  October.  During  the  meeting,  the
                                   itiated   Agency    company  evaluated  the  past  year
                                   Mentorship  Pro-    with  its  agents,  and  shared  its
                                   gram with the aim   short  and  medium  term  targets.
                                   of  expanding  its   This year’s meeting also witnessed
                                   agency  structure   a  first.  The  tradition  of  wearing
                                   and  deepening  its   “uniform  t-shirts”  was  terminat-
                                   channel  activities.   ed.  This year, AXA Sigorta organ-
                                   Agency   Mentor-    ized  its  annual  Agents’  Meeting
                                   ship Program is a   where they meet with their agents
                                   new business mod-   to evaluate the past year’s perfor-
                                   el  which  will  help   mances  and  share  future  targets
                                   new  agents  adapt   on  11-14  October  in  Antalya.
                                   to  insurance  busi-  The meeting was attended by 370
                                   ness  and  Anadolu   agents from around Turkey. Yavuz
                                   Hayat  Emeklilik    Ölken, CEO of AXA Sigorta; and
                                   through  the  expe-  Firuzan İşcan, Chief Sales and Marketing Officer and Member of the
                                   riences  and  coop-  Executive Committee also participated in the meeting and addressed the
       eration of existing agents. Within the framework of   agents.  This year’s meeting was marked by the termination of the tradi-
       this business model, new agents will have a chance   tion of wearing uniform t-shirts. As we know, all attendees had to wear
       to  benefit  from  the  professional  experiences  and   the same t-shirt during the meetings of past years. AXA Sigorta termi-
       guidance of their mentor agents. Mentor Agents are   nated this tradition with this year’s meeting. According to a statement
       selected according to their experiences and contribu-  made by the company, the main purpose of termination was to ‘prevent
       tions to the market in addition to their usual agency   extravagancy and environmental damage caused by t-shirts that are only
       activities.                                     worn once and thrown away.’

       Burak  Coşkun,  Manager  of  Agencies  at  Anadolu   Yavuz Ölken, CEO of AXA Sigorta, commented on the change, and said:
       Hayat  Emeklilik,  states  that  Agency  Mentorship
       Program offers a significant opportunity for candi-  “AXA does not need to wear uniform to be united. Actually, being ‘uni-
       date agents who wish to start their career in insur-  AXA’ results from the diversity of our country’s 81 cities. We wanted
       ance or to switch to this profession. He added that   our agents to reflect this diversity and values however they wished. This
       they kept working towards expanding the program   year has been a milestone when we terminated the ‘uniform t-shirts’
       with additional advantages and opportunities for the   tradition. The budget we used to allocate for that tradition will always
       coming term.                                    be put to right use.”
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