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Mehmet Şencan: “Health, Cyber-Security, and Credit Insurance will Stand Out in
the New Normal”

Mehmet Şencan, Gener- were postponed, discounts were made. All companies announced
al Manager of Anadolu packages for their customers. Pandemic was an exemption for
Sigorta, commented on the insurance market; but was included in policy scopes, nonethe-
the impacts of corona- less. This has been a time of transition, solidarity and unity. We
virus pandemic that has have acted with great solidarity as a market. As Anadolu Sigorta,
impacted the entire world. we have provided many conveniences for our customers including
He stated that insurance discounts, increasing the number of installments, and postponing
market was highly suc- payments. We have tried to do our best in easing the burden of
cessful against this test, both our agents and our customers.”
and that health, cyber-se-
curity and credit insur- Stating that insurance is generally one of the first items that
ance products will stand people stop expending in during such challenging times, Şencan
out among others in the added as follows: The market has shrunk, and premiums declines
new normal. to a certain degree during the pandemic. Since May, the market
is tending towards normalization. However, we estimate that the
Mehmet Şencan, General Manager of Anadou Sigorta, comment- market will continue to rise in the coming terms.” Underlining
ed on the effects of COVID-19 pandemic on the insurance market that especially health insurance will stand out in the new term,
as a phenomenon that has spread around the entire world and Şencan said: “No one was ready for this, because the nearest
impacted Turkey for nearly four months. pandemic had been experienced in 1918. All economies in the
world have suffered from serious impacts. Everyone withdrew
Stating that insurance market was highly successful against this themselves in their homes and started to think about what they
test, Şencan said that health, cyber-security and credit insurance did in the past, what they should do in the new term. Insurance
products would especially stand out among other products in market’s first response was to focus on sustainability and business
the insurance market during the new normal. Şencan said that continuity. We all began taking those risks into consideration and
Anadolu Sigorta continued to work without any problems after once again witnessed the importance of business continuity. In
transitioning to work-from-home model thanks to its technical the health insurance side, a serious awareness was created for
infrastructure, and they returned to the office with 20 percent complementary health insurance supported by its reasonable
of their entire capacity as of 1 June. He added: “During these price. On the other hand, cyber-security and cyber insurance be-
challenging times, entire insurance market has been highly suc- gan to attract more attention as technology started to be used at
cessful in this test, having cooperated with our state, Insurance high levels. This area will continue to develop in the new term.
Association of Turkey and insurance companies. We have swiftly Plus, we estimate that credit insurance will also stand out among
taken the most appropriate precautions. Compulsory premiums other products.”

#RisksWeMiss was watched 3.5 million times

#RisksWeMiss film series, which was prepared by Groupama
Sigorta referring to the routines we miss during the Covid 19
pandemic and tells about little accidents we do not wish to have,
was watched 3.5 million times. Defining insurance as a factor
that increases people’s freedom of movement in their lives and
carrying out their communication activities in this respect, Grou-
pama Sigorta adopted their campaign from last year called #Liv-
ingIsRiskTaking to the days of pandemic and launched a new
series called #RisksWeMiss. Depicting the risks we can face in
our daily lives such as “Scratched Car”, “Wet Surface”, and
“Sea Urchin” in a humorous tone; Groupama emphasizes that
we might even miss those risks when the time comes. Prepared are going through extraordinary times in this crisis, and missing
as a series of 3 animations, #RisksWeMiss commercials got 3.5 even the small problems that seem like issues under normal cir-
million views and over 13 million impressions. Groupama also cumstances,” said Frederique Guegan Tayar, Assistant General
organized a competition within the scope of the campaign that Mananger of Marketing, Corporate Communication & Customer
refers to the routines that we miss during the pandemic. The Services at Groupama Sigorta; while emphasizing the attention
competition was held over Instagram with the tag #WeWillLi- #RisksWeMiss campaign received. “We are telling people that
veAgain, under which attendees shared nearly 3 thousand pho- insurance is a service that eliminates the concerns about risks.
tographs. “We have directed our approach that focuses on de- Setting off from the fact that risks are a part of life, we are giving
tails in life towards activities and risks we miss this year. We
the message that we stand by our policyholders for those risks.”