Page 7 - Turkinsurance Digital Magazine

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Allianz Motto Music is celebrating its birthday with a renewed structure and dynamic

content structure

Allianz Motto Music, Alli- strategy evolves in parallel with the change in the preferences
anz Turkey’s music, enter- of young people. While continuing to produce special content
tainment and chat platform for YouTube, we will be focusing on how we can expand that
for young people, greets its content on other platforms during our new age. Our goal is to
followers with a renewed reach our audience through high-quality content on the media/
structure, original contents channel of their own choosing. As part of this regeneration
and transformed content agenda, we have also updated our logo and corporate identity
strategy in its 6th year. In in a way that will be simpler and more compatible with recent
addition to YouTube, Allianz trends,” he said.
Motto Music will be more Onur Kırcı also underlined that Allianz Motto Music has con-
active in trending platforms tinued all its broadcasts without any interruptions during the
such as Instagram, Spotify, pandemic. “We rapidly adapted all programs to digitalization
Clubhouse and TikTok; and process and have managed to do all our broadcast routines
help its followers experience remotely. During the first six months of the pandemic, the use
better moments in its new of internet in Turkey was reported to increase by 43 percent;
age. while the interest in Allianz Motto Music was way higher than
that. Our rating went up by 78 percent, and the number of our
Allianz Motto Music, Tur- views increased by 951 percent,” he said.
key’s first corporate YouTuber, will meet with internet audi-
ence with a brand new face in its 6th year. Within the scope New Programs by Allianz Motto Music
of this renovation project which was launched as a result of
the changing expectations and interest of its audience over • MM Sessions: A popular singer and visually satisfying ven-
the years, Allianz Motto Music now positions itself as a youth ues… A mini performance of 2 songs, and a timeless con-
brand that produces content on multiple platforms. Allianz tent with an interview with the singer… First broadcast on 13
Motto Music aims to expand its sphere of influence by be- March 2021.
ing more active on many platforms including YouTube, Insta-
gram, Spotify, Clubhouse and TikTok with original contents • Konuşamam Sadece Playlist (Can’t talk, just playlist): Re-
prepared specially for each of them. sembles the format of ‘The Dating Game’ from old times…
However, participants can’t talk, they can only play their play-
Allianz Motto Music has greeted its followers with a brand lists to ignite the flames of a potential friendship. First broad-
new program for its birthday, and started doing so by hosting cast of Can’t talk, just playlist is on March 20.
Sufle on March 13 within the scope of the music show called
‘MM Sessions’. During March, Allianz Motto Music will initi- • Mış Gibi Dans Et (Dance as if…): Loving a song is no longer
ate 3 new formats called “Can’t talk, just playlist”, “Dance as considered as just the love for that music, artist or video clip;
if…”, and “Bottomless Pit”. In April, the platform will host it is also important how much you make your listeners dance.
a joint YouTube format filled with music, tabloid news, and In every episode of ‘Dance as if…’ we learn how to dance as
entertainment in cooperation with Yasemin Şefik and Emre if we were in a famous music video, or in a viral video. Some-
Yücelen. During April, Allianz Motto Music will also start times we dance as if very far away in Korea, India or USA
producing content for Spotify and the rising trend Clubhouse and learn how we can do those moves. Of course, when we say
with Cemil Kemaloğlu and Absurdman. dancing, we cannot ignore TikTok. First episode of ‘Dance as
if…’ will be aired on March 27 at Allianz Motto Music.
“Our media strategy evolves in parallel with the change
in the preferences of young people” • Dipsiz Kuyu (Bottomless Pit): Our new program Bottom-
less Pit will meet with the audience on March 31, as a format
Onur Kırcı, Assistant General Manager of Marketing and Dig- where we will directly drag the audience to our channel while
ital Insurance at Allianz Turkey, gave a statement about the chasing after the most popular videos and jumping from one
renewed Allianz Motto Music. “If your audience consists of to the other.
young people and platform is digital, regeneration is unavoid-
able. When we became Turkey’s first YouTuber in 2015, there • We will launch two new programs in April: One is a brand
were no other companies in Turkey that produced special con- new music-entertainment program which will be presented
tent for YouTube and managed YouTube as a separate chan- by Emre Yücelen and Yasemin Şefik. The other is a tabloid
nel. In that sense, we can say that we pioneered the rest of program (Motto Mag) with Cemil Kemaloğlu and Absurdman
the market. Over the years, new channels have emerged even targeting Instagram, Spotify and ClubHouse audience.
though YouTube maintained its power and weight. Our media