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Anadolu Sigorta Receives Two Awards from The Hammers Awards

Anadolu Sigorta won two awards at The Hammers Awards. With
the “Eyes of the Forest” Social Responsibility Project, Anadolu
Sigorta won the gold award for “Best Social Responsibility
Team,” and with the Marketing Ecosystem, they were honored
with the silver award for “Best Marketing Team in the Insurance
Sector.” The fourth of The Hammers Awards has announced its
winners. Anadolu Sigorta received two awards in the program,
which is based on 64 sub-categories organized around four
main categories. Anadolu Sigorta was awarded the gold prize
in the “Social Responsibility and Sustainability” category for
the “Eyes of the Forest” Social Responsibility Project, and they
also received the silver award for the “Best Marketing Team in
the Insurance Sector” in the “Sectoral and Special” category
with their Marketing Ecosystem. Berna Semiz Ergüntan, the
Corporate Communications and Sustainability Coordinator
at Anadolu Sigorta, stated that they have incorporated the Win-win approach through sales channels
sustainability perspective into all processes as well as social Anadolu Sigorta, the recipient of the silver award for the “Best
responsibility projects: “Climate change has brought about one Marketing Team in the Insurance Sector,” works on activities
of the biggest challenges we’ve faced in recent years, with the that serve common strategic objectives with the aim of creating
increasing frequency and duration of forest fires. In our current value for customers under the umbrella of marketing and
era, where temperatures are rising and seasons are blending product management, customer analytics, customer experience,
together, it is disheartening to see that wildfires are no longer customer management, and special insurance and customer
limited to the summer season. These fires stand before us as communication services units. The starting point of the award-
a significant global issue that not only affects people but also winning Modular Campaign Management “KÜP” project is to
impacts the entire ecosystem. As a brand that operates with a create an ecosystem based on a win-win approach through sales
vision to create economic, environmental, and social added value, channels and make it sustainable. With this project, the company
combating climate change is among our top priorities in line aims to increase production and earnings on one hand while also
with our sustainability vision. The “Eyes of the Forest” project, aiming for shared gains with the sales channels, thus achieving a
which is less than a year old and has reached 5 unmanned fire mutual win-win scenario. Furthermore, the project departed from
observation towers, is certainly a very dedicated team effort. The the standard reward approach and expanded the benefits of the
gold award we received at The Hammers Awards for this project reward to agents. This allowed agents a broader opportunity to
has filled us with pride and motivation as a team that has worked access rewards and served as a significant motivation source for
on and believed in this project.” them to provide Anadolu Sigorta’s assurance to their customers.

Aksigorta has started its regional visits where it meets with its agents

Aksigorta has commenced its regional visits, where it will meet
with its agents. These visits began with the cities of Adana
and Samsun, during which discussions revolve around industry
updates and the expectations of the agents.

Aksigorta is continuing its annual regional visits without slowing
down. Aksigorta's first stops in its goal of meeting with agents
from 10 different regions across Turkey were Adana and Samsun.
Aksigorta's CEO, Uğur Gülen, General Managers, and relevant
management team are hosting the meetings. During these visits,
discussions encompass Aksigorta's vision for the future, its
products and services, as well as industry developments, agents' overview of Aksigorta's current strategic approaches specifically
expectations, and potential solutions to current challenges they for agents. He outlines the company's planned path for the future.
encounter. Individual Products, Technical and Customer Management
Deputy General Manager Tolga Tezbaşaran and Osman Akkoca
During the agent visits, Aksigorta's CEO, Uğur Gülen, provides detail the organizational changes implemented in 2023 and the
in-depth insights into industry and economic matters. He offers impact of these changes on the company and agents.
information about economic changes in Turkey and the impact of
global economic waves, sharing his experiences on the path the The regional visits, which will involve the senior management of
insurance sector should follow during this period. Aksigorta, will continue until December. As part of the program,
visits will take place in 10 regions, including Istanbul, Antalya,
On the other hand, Osman Akkoca, Deputy General Manager of Ankara, Bursa, Izmir, and Gaziantep among others.
Aksigorta for Agents and Bank Insurance, provides a detailed