AXA is the 1st insurance brand worldwide for the 9th consecutive year
 
 

World’s largest insurance company in terms of asset size, AXA was elected as the most valuable insurance brand for the ninth consecutive time according to Best Global Brands 2017 report prepared by Interbrand, the leading international brand consultancy company.

Preserving its position among the world’s top three most valuable finance brands, AXA is the 42nd best global brand of 2017, up by 4 spots in a year with a brand value over USD 11 billion.

 

Guillaume Lejeune, CEO of AXA Turkey, underlined that it was not a surprising result for AXA to be included in the Best Global Brands report, which was prepared under the theme “Growing in a changing world” and focused on human and technology, for the ninth consecutive year. He said: “As AXA, our main purpose is to empower people to live a better life. With this perspective, we work towards creating more value for our customers. The AXA brand plays a critical role in this transformation journey.

 

Therefore, in the past year, we have made important shifts in our brand expression such as an identity refresh that demonstrates a simpler and modern brand. We have continued to rollout products such as MyAXA and AXA My Health applications, which create a tangible and distinctive AXA experience. We have forged important partnerships around the world for sustainability and social development. We would like to thank our 107 million customers for their continued trust. We are also grateful for our employees and our agents who contribute passionately to empower our brand and our reputation even further.”

 

 
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