For the 10th consecutive year, Interbrand has ranked AXA as the number 1 Global Insurance Brand in Best Global Brands 2018. The report prepared by Interbrand considering the financial performance, brand power and brand’s role in the procurement of products and services, listed AXA as the 47th brand among all companies from all sectors. The report recorded AXA’s brand value as 11.1 billion USD.
Yavuz Ölken, CEO of AXA Sigorta, stated that they were proud to be listed in the report which was prepared under the theme of “activating courage”; he said: “The most important reason making our brand strong and putting us in the list with the world’s leading companies is the fact that we can make long-term and rapid decisions and take courageous steps all around the world. AXA does not go adrift with the course of the market, but rather shape the future of the market with our works and projects. Likewise, in Turkey, we work with the target of helping people lead better lives; and we go beyond being a company that only pays for losses by implementing practices that will turn us into a real solution partner. For instance, we believe that we must be engaged in an end-to-end solution via our Insurance 4.0 concept, which consists of Customer 4.0, Agent 4.0, Employee 4.0 and Process 4.0. Therefore, we wish to enable our customers to reach our company more easily and take a place in their lifecycle apart from the services they receive from us. In this respect, I would like to thank all our colleagues who have put great effort in this success, to our agents who have supported us towards our goals, and to our customers who have always trusted in us.”