AvivaSA Emeklilik ve Hayat announced the financial results of 2018 Q3. The company grew by 20 percent in terms of fund size over the same period of previous year; while continuing to maintain its leadership position since 2015 with a fund size of 17 billion TL and a market share of 19.5 percent, according to the statistics announced by the Pension Monitoring Center (EGM) as of 30 September 2018. The number of AvivaSa’s participants reached 858 thousand people, total amount of its net individual pension contributions standing at 934 million TL.

Auto-enrollment results also indicate that the company had a successful performance according to the same EGM statistics, with a fund size of 366 million TL and 586 thousand participants. Therefore, the company maintains its leadership position in terms of number of auto-enrollment participants from the private sector since the second half of 2018 (excluding the participants from the public sector).

Future of the market will be shaped by “customer orientation” and “digitalization”
Underlining that BES and life insurance market depends on long-term customer loyalty, Fuat Kuruca, CEO of AvivaSA, stated: “Lifetime, standards and quality of living, and expectancies are increasing and evolving as science and technology progresses. This reality makes the requirement for insurance and pension products much more vital. We have products that can touch every person from 18 to 90 years old. No other market, product or service can be this long-term. Right at this point, “customer orientation” becomes much more important. Future of our market will be shaped by customer orientation and digitalization. With this vision in mind, we had announced last year as a year to invest in human and culture, and we have gone through a human-oriented transformation that has changed everything from our business manner to our office environments.”