On 17 January 2019, international health organization Bupa announced the finalization of their acquisition of Acıbadem Sigorta, Turkey’s pioneer and leading insurance company in its own field of activity.
After the finalization of the process, the brand launching of “Bupa Acıbadem Sigorta” was celebrated with day-long organizations and a glorious ceremony at Four Seasons Bosporus Hotel which where Bupa International Markets Management Team was represented at the highest level as well the Board of Directors and entire Acıbadem Sigorta Family.
The organization was initiated with the ‘Traditional Corporate Evaluation Meeting’ held at Kerem Aydınlar Campus of the Acıbadem University, which was attended by all Bupa Acıbadem Sigorta employees and senior Bupa executives. Gökhan Gürcan, CEO of Bupa Acıbadem Sigorta, said: “Despite the challenging circumstances of 2018, we have achieved a great deal with a financial performance that has surpassed our targets to a great extent. We will continue to grow and offer pioneer services for the market during 2019. Now, we are much stronger with this merger as Bupa Acıbadem Sigorta.”
Simeon Preston, CEO of Bupa International Markets, said that Bupa had taken strategic interest in Turkish health insurance market for a long time, and added: “I am really proud that the leading health insurance company of Turkey is now a part of Bupa family. We will not only realize our expectations in Turkey, but I believe Turkey has a potential to carry them even higher.”
Brand launching event was attended by the highest level of executives from Bupa. Evelyn Bourke, CEO of Bupa Global, gave a speech during the event and said: “I see that great opportunities are awaiting for us in Turkey as Bupa Acıbadem Sigorta family. Together, we will achieve great things.” After the speech, they launched the “Bupa Acıbadem Sigorta” brand together.
Following the completion of brand transition process, Acıbadem Sigorta will continue along its path of becoming a “guide of healthy and happy living” as “Bupa Acıbadem Sigorta” under the perfect synergy of a global power and local experience and together with all its stakeholders.