A series of events were initiated by AXA Sigorta under the title “İyi Bir Gün” (A Good Day), within the scope of their cooperation with Altınordu Football Club, Axa Sigorta’s Values Partner. The events will bring together Altınordu players and coaches with the successful and famous names of other areas. Within the scope of these events, famous people will be talking about the contribution of working in accordance with certain values to their success stories, while learning about the values of Altınordu Football Club after living a day as if they are one of the players of the club.

The first of “İyi Bir Gün” events series were attended by the famous radio programmers Cenk Erdem and Erdem Uygan. They had an entertainment-focused experience at Altınordu FC’s facilities with their amusing perspectives, different approaches to several issues, and entertaining conversations. The record of their day can be found at AXA Sigorta’s digital media accounts. As the video shows us, the duo start their day with a meeting at coach’s room; after which they tour the facilities, exercise with talented Altınordu players, learn about the details of the diet of a football player from Altınordu FC’s dietitian, try out the passing machine, and tell Altınordu players how they should use the machine in their own funny tones. As two programmers addressing audiences of different generations, they also shared with young football players the importance of communication and how they managed to create a common language.

Firuzan İşcan, Head of Sales and Marketing and Executive Committee Member at AXA Sigorta, reminded that as an insurance company that has been in Turkey for 127 years, they were pleased to support a football club that is at the same age with the Republic of Turkey. He said: “As a company that has worked in light of its values for long years and in awareness of the responsibilities brought by our global power, we have initiated our ‘Values Partnership’ with Altınordu FC in the beginning of this year. We regard this partnership as something going beyond financial ties; and in that sense, we are doing our part to make sure that Altınordu FC’s values are transferred to the future generations as a club that is working to raise ‘Good Individuals, Good Citizens, Good Athletes’, as well as making their efforts more visible. I believe that our ‘İyi Bir Gün’ events which are supported by many famous people will make a significant contribution to these goals.”