In their product portfolio that offers various protection alternatives for homes, AXA Sigorta has updated the coverage of Evim Sigortası (My House Insurance) according to customer expectations and requirements, while adding a new product named Lüks Evim Sigortası (My Home Deluxe Insurance) into the portfolio. These products allow policyholders to arrange and customize coverage options flexibly, while offering protection for fixed assets and devices in the house, in addition to the problems that might be incurred by the property itself. Losses of up to 10.000 TL are paid in two business days following the expertise visit.

AXA Sigorta has renewed its homeowners insurance products for people who wish to insure themselves and their families against any kinds of problems that they may experience at home and for those who appreciate the value of what they have ‘without losing it’. In this respect, the company has upgraded its existing product ‘My Home Insurance’ with new coverage options, and also offers its customers a chance to enrich their policies through their new product named ‘My Home Deluxe Insurance’. Thanks to these products that can be flexibly arranged depending on the policyholders’ needs, AXA Sigorta customers –whether they are the homeowner or tenant- can insure their belongings and their loved ones by selecting any one of the coverage options for the building or belongings, in addition to standard coverage of homeowners insurance.

Both ‘My Home’ and ‘My Home Deluxe’ products provide coverage against risks such as fire, theft, natural disasters, and terror; while paying compensations for damages to furniture and devices inside the house, in addition to treatment costs that might occur due to emergencies experienced inside the house. Moreover, they offer a variety of assistance services from childcare to medical support. The products also pay rental support for landlords in case they cannot receive their monthly rental pays due to damages to the house, or for tenants in case they cannot continue to leave in the house they rented due to unlivable circumstances. With a customer-oriented approach, AXA Sigorta finalizes the payments of claims up to 10.000 TL in 2 business days following the expertise visit. Plus, in addition to all these, My Home Deluxe product offers coverage against unexpected losses and electrical problems in devices such as generators or pool equipment. Both products can be bought from AXA Sigorta agencies at reasonable prices.

Stating that the public does not really understand the significance and scope of homeowners insurance in Turkey as a country with low insurance penetration; Firuzan İşcan, Chief Sales and Marketing Officer and Member of Executive Committee at AXA Sigorta, said: “Homeowners insurance products are generally mistaken for compulsory earthquake insurance (DASK). As AXA, we believe in the importance of appreciating our loved ones or belongings before losing them. Therefore, we constantly revise our products by considering the feedback we receive from our agents and within the scope of our mission to help people lead better lives. At the same time, we offer a more modular and flexible structure to our customers with both of these products, making sure that all their requirements are met 100 percent. In the coming terms, I believe that we will make our difference by renewing the homeowners insurance products which take an important role in our strategic agenda.” İşcan added that the 6th commercial film of the campaign called “Kıymetini Kaybetmeden Bilenler” (Those who know to appreciate something before losing it) focused on homeowners insurance products: “Our commercial campaign has won great recognition and got over 85 million views so far. Aiming to increase insurance awareness in our country as well as promoting our products, this campaign now goes on to feature our homeowners insurance products.”