Page 5 - Turkinsurance Digital Magazine

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Koalay.com and Hesapkurdu.com join their forces

Turkey’s leading online comparison platforms Koalay.com and
Hesapkurdu.com merged as of 19 February 2019. Merger of
these two e-commerce entities that operate in the loan aggrega-
tion and insurance aggregation markets has brought 40 banks
and insurance companies under the same roof.

Bradley Du Chenne, Chairman of the new company, commented
on the merger and said: “Over the years, Koalay.com has suc-
cessfully partnered with different businesses with established dis-
tribution along different formats. Koalay.com and Hesapkurdu.
com started exploring a partnership agreement on this basis but
quickly saw a bigger opportunity to align ourselves more closely
and initiated merger discussions. Hesapkurdu.com are extremely
successful at generating significant volumes of visitors to their
website and we are excited about the opportunities that present
themselves for Hesapkurdu to strengthen their insurance sales via
Koalay.com infrastructure. Koalay.com has built a strong third
party distribution network over the years, which Hesapkurdu.com
will now leverage to broaden its distribution opportunities. We About Hesapkurdu.com
are eagerly anticipating great things from the collective contribu-
tions of both the Hesapkurdu.com and Koalay.com teams.”
Hesapkurdu.com is a website and mobile application that can be
used free of charge for research, comparison and application pur-
Ömer Paksoy, Founding Partner of Hesapkurdu.com and the poses while searching for loans and insurance products. It enables
CEO of the new company, stated that the merger brought Tur- customers to reach the most advantageous and up-to-date offers
key’s leading financial comparison platforms together and under- by banks and insurance companies, while helping them get swift
lined its importance for Turkish consumers as follows: “Our tar- results and make the right financial decisions. Hesapkurdu.com,
get is to make sure that our customers reach the most affordable a platform offering services to 4 million customers per month,
loan and insurance products in the fastest way possible. To this promotes loan and insurance products by more than 30 banks
end, we have combined Hesapkurdu.com’s loans infrastructure and insurance companies, calculates and compares, and supports
infrastructure and Koalay.com’s insurance infrastructure and ex- their customers by answering their questions. Founded by Turkish
perience. In order to enhance the value offered to our customers, entrepreneurs who are experienced in the finance sector in 2010,
we are planning deeper integration projects to include all banks Hesapkurdu.com added the founder team of MutujOnline – lead-
and insurance companies in the coming term. Our merger with er of the Italian market, and NN Group - the Dutch company
Koalay.com will strengthen and accelerate us towards reaching offering services to 17 million customers in 18 countries, among
our goals.”
their investors respectively. Hesapkurdu.com was elected as Tur-
key’s 7th fastest growing company by the Union of Chambers and
Onur Tekinturhan, Founding Partner of Hesapkurdu.com, under- Commodity Exchanges of Turkey between 2011 and 2013, and
lined that the funds they have brought into Turkish market thanks was listed among Turkey’s 50 fastest growing technology compa-
to this merger would be utilized in developing applications that nies by Deloitte between 2013 and 2016. Hesapkurdu.com aims
will increase the financial literacy of Turkish consumers. He add- to increase financial literacy rate of the society by making loan
ed: “We believe in the importance of transparency for consumers and insurance products more transparent; therefore, becoming
to make the right decisions and reach the products with most the first stop for those looking for information on loans and in-
affordable prices. We are currently acting as an intermediate for surance products.
hundreds of thousands of users to apply for loans thanks to the
infrastructure we provide and the trust we have created. In the About Koalay.com
coming term, we will expand our educational content and calcu-
lation tools to include insurance products as well.”
Koalay.com is a company running BHL’s (Budget Holdings Lim-
ited) operations in Turkey. BHL has operations in South Afri-
ca, UK Australia, France, Singapore, Thailand, China, and of
course, Turkey.

The group has 30 years of experience with leading brands in price
comparison in the UK and Australia as Compare The Market, as
well as Hippo.co.za in South Africa, Easy Compare in Thailand,
and Koalay.com in Turkey. The group also takes its part in the in-
ternational insurance market as it owns insurance companies and
brands with the likes of Auto & General and Budget in Australia,
and Auto & General, Budget, Dial Direct, First for Women and
Left to right: Onur Tekinturhan, Bradley Du Chenne, Şahin Utar, 1Life in South Africa.
Ömer Paksoy, Llewelyn Padiachy