Page 14 - Turkinsurance Digital Magazine

12 at a glance

Güneş Sigorta supports SMEs for state-supported commercial credit insurance

Güneş Sigorta initiated introductory meetings to introduce
“State-Supported Credit Insurance” to its agents. The product
provides protection for small and medium sized enterprises that
experience trouble in collecting their receivables.

Güneş Sigorta has quickly finalized its preparations for the State
Supported Commercial Credit Insurance, which was launched by
the Ministry of Treasury and Finance as of 1 January 2019. As a
result, the company can support SMEs during troublesome times
by providing insurance coverage for those that cannot collect
their receivables arising from their domestic and international
sales activities.

The launching event organized by Güneş Sigorta to introduce
State Supported Credit Insurance to its agents was attended by
Atilla Benli, General Manager and other member of the senior Underlining that State Supported Commercial Credit Insurance
management. is a very important product to provide business continuity for
SMEs, Benli finalized his words as follows: “Our SMEs have a
General Manager Atilla Benli gave the opening speech for the very significant position within Turkish economy, both econom-
meeting and highlighted that Güneş Sigorta was one of the first ically and socially. As Güneş Sigorta, by covering the insurance
companies to start selling State Supported Commercial Credit risks of our SMEs, we aim to stand by them all the time under
Insurance, and added: “As can be understood from the name, today’s competitive market conditions. In accordance with our
this product was created by the government authority as a pool customer and innovation oriented product and service approach,
system. The biggest responsibility of insurance companies for this we will keep growing in 2019 together with the support of our
product is to make a contribution to the pool system, and support new products added to our product portfolio and our valuable
SMEs in continuing their activities by minimizing the risks they business partners.”
may face. The responsibility of our agents as the most important
business partners of insurance companies is to increase the num- Güneş Sigorta will keep organizing these meetings to introduce
ber of SMEs that will benefit from this product, and tell them Credit Insurance in cities where SMEs are intensely located.
about its advantages.”

Acıbadem Sigorta is stronger now as “Bupa Acıbadem Sigorta”

senior Bupa executives. Gökhan Gürcan, CEO of Bupa Acıbadem
Sigorta, said: “Despite the challenging circumstances of 2018,
we have achieved a great deal with a financial performance that
has surpassed our targets to a great extent. We will continue
to grow and offer pioneer services for the market during 2019.
Now, we are much stronger with this merger as Bupa Acıbadem
Sigorta.”

Simeon Preston, CEO of Bupa International Markets, said that
Bupa had taken strategic interest in Turkish health insurance
market for a long time, and added: “I am really proud that the
leading health insurance company of Turkey is now a part of
Bupa family. We will not only realize our expectations in Turkey,
but I believe Turkey has a potential to carry them even higher.”
Brand launching event was attended by the highest level of exec-
On 17 January 2019, international health organization Bupa an-
nounced the finalization of their acquisition of Acıbadem Sigorta, utives from Bupa. Evelyn Bourke, CEO of Bupa Global, gave a
Turkey’s pioneer and leading insurance company in its own field speech during the event and said: “I see that great opportunities
of activity. After the finalization of the process, the brand launch- are awaiting for us in Turkey as Bupa Acıbadem Sigorta family.
ing of “Bupa Acıbadem Sigorta” was celebrated with day-long Together, we will achieve great things.” After the speech, they
organizations and a glorious ceremony at Four Seasons Bospo- launched the “Bupa Acıbadem Sigorta” brand together.
rus Hotel which where Bupa International Markets Management
Team was represented at the highest level as well the Board of Following the completion of brand transition process, Acıbadem
Directors and entire Acıbadem Sigorta Family. The organization Sigorta will continue along its path of becoming a “guide of
was initiated with the ‘Traditional Corporate Evaluation Meet- healthy and happy living” as “Bupa Acıbadem Sigorta” under
ing’ held at Kerem Aydınlar Campus of the Acıbadem University, the perfect synergy of a global power and local experience and
which was attended by all Bupa Acıbadem Sigorta employees and together with all its stakeholders.