Page 15 - Turkinsurance Digital Magazine

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Koalay.com and Hesapkurdu.com join their forces

Turkey’s leading online comparison platforms Koalay.com
and Hesapkurdu.com merged as of 19 February 2019. Merg-
er of these two e-commerce entities that operate in the loan
aggregation and insurance aggregation markets has brought
40 banks and insurance companies under the same roof.

Bradley Du Chenne, Chairman of the new company, comment-
ed on the merger and said: “Over the years, Koalay.com has
successfully partnered with different businesses with estab-
lished distribution along different formats. Koalay.com and
Hesapkurdu.com started exploring a partnership agreement
on this basis but quickly saw a bigger opportunity to align
ourselves more closely and initiated merger discussions. He-
sapkurdu.com are extremely successful at generating signifi-
cant volumes of visitors to their website and we are excited
about the opportunities that present themselves for Hesapkur-
du to strengthen their insurance sales via Koalay.com infra- ucts. It enables customers to reach the most advantageous and
structure. up-to-date offers by banks and insurance companies, while
helping them get swift results and make the right financial
Koalay.com has built a strong third party distribution network decisions. Hesapkurdu.com, a platform offering services to
over the years, which Hesapkurdu.com will now leverage to 4 million customers per month, promotes loan and insurance
broaden its distribution opportunities. We are eagerly antic- products by more than 30 banks and insurance companies,
ipating great things from the collective contributions of both calculates and compares, and supports their customers by an-
the Hesapkurdu.com and Koalay.com teams.” swering their questions.

Ömer Paksoy, Founding Partner of Hesapkurdu.com and the Founded by Turkish entrepreneurs who are experienced in the
CEO of the new company, stated that the merger brought Tur- finance sector in 2010, Hesapkurdu.com added the founder
key’s leading financial comparison platforms together and team of MutujOnline – leader of the Italian market, and NN
underlined its importance for Turkish consumers as follows: Group - the Dutch company offering services to 17 million
“Our target is to make sure that our customers reach the most customers in 18 countries, among their investors respectively.
affordable loan and insurance products in the fastest way pos-
sible. To this end, we have combined Hesapkurdu.com’s loans Hesapkurdu.com was elected as Turkey’s 7th fastest growing
infrastructure infrastructure and Koalay.com’s insurance in- company by the Union of Chambers and Commodity Exchang-
frastructure and experience. In order to enhance the value es of Turkey between 2011 and 2013, and was listed among
offered to our customers, we are planning deeper integration Turkey’s 50 fastest growing technology companies by Deloitte
projects to include all banks and insurance companies in the between 2013 and 2016.
coming term. Our merger with Koalay.com will strengthen
and accelerate us towards reaching our goals.” Hesapkurdu.com aims to increase financial literacy rate of the
society by making loan and insurance products more transpar-
Onur Tekinturhan, Founding Partner of Hesapkurdu.com, un- ent; therefore, becoming the first stop for those looking for
derlined that the funds they have brought into Turkish market information on loans and insurance products.
thanks to this merger would be utilized in developing applica-
tions that will increase the financial literacy of Turkish con- About Koalay.com
sumers. He added: “We believe in the importance of transpar-
ency for consumers to make the right decisions and reach the Koalay.com is a company running BHL’s (Budget Holdings
products with most affordable prices. We are currently acting Limited) operations in Turkey. BHL has operations in South
as an intermediate for hundreds of thousands of users to ap- Africa, UK Australia, France, Singapore, Thailand, China,
ply for loans thanks to the infrastructure we provide and the and of course, Turkey.
trust we have created. In the coming term, we will expand our
educational content and calculation tools to include insurance The group has 30 years of experience with leading brands in
products as well.” price comparison in the UK and Australia as Compare The
Market, as well as Hippo.co.za in South Africa, Easy Com-
About Hesapkurdu.com pare in Thailand, and Koalay.com in Turkey. The group also
takes its part in the international insurance market as it owns
Hesapkurdu.com is a website and mobile application that can insurance companies and brands with the likes of Auto & Gen-
be used free of charge for research, comparison and applica- eral and Budget in Australia, and Auto & General, Budget,
tion purposes while searching for loans and insurance prod- Dial Direct, First for Women and 1Life in South Africa.