Page 11 - Turkinsurance Digital Magazine

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Brand Finance published the annual report on
Insurance 100 for 2019. Chinese insurance giant

Ping An was listed as the world’s most valuable
insurance brand in 2019. Ping An strengthened its
leadership position by increasing its brand value
up to 50.5 billion USD, with a growth of 92.9%

compared to 2018. Top 6 companies remained the
same as the listing in 2018: Allianz maintained
its position as the second most valuable brand,
valued at 23.1 billion USD after 14.2% of growth

since last year.

China Life also preserved its position in the 3rd rank by raising its
brand value by 51.7% since 2018 and was valued at 28.1 billion USD
as of 2019. French insurance giant AXA also increased its brand value
by 17.5% compared to 2018, reaching a value of 15.6 billion USD and
maintaining its position as the top 4th.

AIA, a Hong-Kong based insurance company, reached a brand value of
15.5 billion USD with a growth of 51% over 2018, and maintained its
5th position; followed by Chinese company CPIC, which also preserved
its position in number 6 by raising its brand value up to 10.7 billion
USD, up by 22.7% since last year.

On the other hand, Chinese PICC climbed from 9th to the 7th posi-
tion by raising its brand value to 9.1 billion USD with a growth of
26.8% since last year. The American GEICO, with a brand value rise
of 34.2% to 8.8 billion USD, leaped four places from 12th to 8th to
join this year’s top ten.

Swiss Insurance giant Zurich also climbed from 10th to 9th position,
with a growth of 14.7% compared to 2018, and raised its brand value
up to 8.2 billion USD. The only company that went down among the
top ten was Allstate from USA. Despite increasing its brand value by
4% compared to 2018, the company declined to the 10th position with
a value of 7.9 billion USD.

Chinese insurance giant is number one

Ping An is the world’s strongest and most valuable insurance brand,
with its brand value up 93% to 50.5 billion USD. The brand is seeing