Page 8 - Turkinsurance Digital Magazine

6 interview

To what extent Turkish insurance sector is ready for the ex- complicated compared to the past. Following digital insurance
pected Istanbul earthquake? What is your comment on the business, all the products and services that insurance companies
importance of DASK in this field? provide have started to be gathered under a single roof. On the
other hand, customers are able to access all the necessary infor-
It is not possible to have an idea when an earthquake hits, we mation about product and services with just a single click. Along
don’t know when or at which scale it will hit. For the other man- with the developing digital economy and financial Technologies,
datory insurance which is DASK. I think in Turkey there has been we believe that digital insurance business will cover a great deal
a good progress during years. We are around %45-50 penetra- of distance.
tion. Also here if I see for example what we did in Italy for some
not for insurance but more for taxation issue to charge directly In addition, internet of things that completed its development in
the premium in the bill, electricity bill of every person, every a period of 20 years covering a great distance, will start showing
apartment. So automatically penetration goes to %100 itself at the insurance sector too. With the IoT system demands
of traditional insurance will undergo a series of changes, insur-
What type of improvements have you been making in or- ance companies will accelerate their decision taking processes,
der to comply with the developments in digitalization field? the customers will not deal with paperwork taking long time.
What are the services that you provide to your customers in
digital field as Generali Insurance? Telematics systems installed to vehicles or applied to wireless
devices such as mobile phones, wearable technological devices
Technological improvements and digitalization keep going be- or similar smart systems that are worn on or plugged to human
yond the ordinary in the business world. Along with the change bodies will bring innovation to business manners of insurance
in competition conditions and information technologies gaining companies thanks to the digital data they provide. Thanks to
prominence, we literally witness a digital revolution in the busi- the telematics systems, motor vehicles can be monitored with
ness world. Insurance sector also takes its share from this trans- real time data transmission and monitoring systems. Insurance
formation which affects almost all business sectors. The pack- companies will have idea on daily routines of their customers
ages and services that insurance companies provide were more thanks to smart systems and wearable devices thus companies