Insurance Association of Turkey (TSB) launched an awareness campaign with the motto “You can experience anything in life. You cannot do without insurance.” Focusing on house, state supported credit insurance and motor-traffic insurance products, the campaign emphasizes that life contains many risks and insurance provides assurance against all those risks. Campaign commercial is currently broadcast on TV and digital channels with the hashtag #SigortasızOlmaz.

Stating that life always bears risks, Atilla Benli, President of the Insurance Association of Turkey, said: “During the coronavirus pandemic, we have once again seen the importance of taking measures against risks that might be incurred anytime in life. Insurance must be the first thing we should think of when considering precautions. As insurance market, we provide guarantee for the health, assets, savings, rights and receivables of our policyholders against potential risks. We have proven that we stand by our customers once again during the pandemic. This period has made us all become aware of the importance of insurance again and again. And setting off from this insight, we prepared our new campaign with the motto “You can experience anything in life. You cannot do without insurance.”

Stay insured to live both today and tomorrow with security

Benli underlined that insurance was a requirement and necessity. “During the pandemic, we have spent most of our time at our homes. Maybe people who had to interrupt their business temporarily, experienced problems about their receivables. Our vehicles are always subject to many risks ranging from hails to accidents. The question is, are we securing our homes, assets and vehicles against those risks? With this campaign, we aimed to ask this question and remind people that staying insured is indispensable for a secure life.”

The campaign aims to highlight some sections of good and bad moments in life and reminds people that the risk of flood or thievery is as possible as enjoying your home with your family, or that it is highly possible to encounter losses while travelling for vacation or something else, or that commercial life is full of ups and downs. The campaign underlines the significance insurance against potential risks and says: “Stay insured. Live today and tomorrow with security.”