Two awards from Hermes to Quick Sigorta

 
 

Quick Sigorta received two awards within the scope of Hermes Creative Awards 2020, which is organized annually by the Association of Marketing and Communication Professionals in USA.

QTruck Project, which was developed to visit every corner of Anatolia with the aim of extending the insurance business to the public, was awarded in the category of Print Media – Creative Media; while QApp mobile application which adopted the motto “Sometimes life is at your fingertips” was awarded in the category of Electronic Media / Social Media / Interactive Media – Mobile Information Experience. With these results, Quick Sigorta was entitled to two Gold Awards.

 

QTruck Project had attracted a great deal of attention

With the aim of sharing digital insurance experience with everyone, Quick Sigorta toured Anatolia during the summer of 2019 with its promotional and event truck, QTruck; and managed to become the center of attention in many events. QTruck, which attracted a great deal of attention from insurers, agencies, motorcycle users and local administrators in the places it visited, also sponsored many festivals and events, and publicized insurance in the cities it traveled with various surprises.

 

As much as it is strong in the digital field, Quick Sigorta has also managed to set an example with its QTruck project in bringing the digital to the offline field. In addition to having increased the brand's awareness, this project also made an overwhelming impression as a creative outdoor advertisement. This project, which managed to bring Anatolia together with digital insurance, functioned as an important marketing strategy and managed to influence its target audience.

 

Quick Mobile is full of new features

With QApp mobile application, Quick Sigorta aimed to solve the problems of its customers rapidly. The company added a Quick Help feature to its mobile application in parallel with their motto “Sometimes life is at your fingertips”. This feature helps the users to reach Quick Sigorta services anytime anywhere. The application can be used for towing, road assistance, ambulance services in case of traffic accidents; and automatically detects the location of the accident so the services can be sent to customers without needing to talk to someone. Moreover, using the “panic button”, users can send a help message to their loved ones when they are not feeling safe. As the first of its kind in Turkey and in the insurance market, the application allows users to reach those services with a single click.

 

The rewards are a result of teamwork

 

Ahmet Yaşar, CEO of Quick Sigorta, stated that they had been awarded by the same competition in previous years. “Quick Sigorta has already received many other awards with its digital approach and different and efficient methods developed for marketing processes. Receiving these awards on international platforms make us especially happy. Teamwork results in these achievements. I would like to congratulate all my teammates. I am confident that we will gain more awards for Quick Sigorta in the coming years with new and digital projects.”


 


 
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