After taking swift actions with the breakout of the pandemic, AXA Sigorta had been the first insurance company in the market to organize an online agency convention. This time, the company has gathered with its agents across Turkey for an event organized unconventionally using greenbox technology. The event focused on agents’ devoted efforts during 2020, which was a challenging year for the whole world. Moreover, their estimations and demands for 2021 were discussed. These topics were carried beyond the limits of screens using visual effects and were efficiently and thoroughly discussed.

AXA Sigorta had been the first company in insurance market to start online agency conventions. The company has now organized the first agency convention that was held using the greenbox technology. Hosted by Yavuz Ölken (CEO) and Firuzan İşcan (Chief Sales and Marketing Officer), Millionaire Agents’ Conventions were launched in February. Thanks to a visual festival that brought the attendees from across Turkey outside the boundaries of screens, the latest one in this series of conventions gave strong messages to AXA Sigorta agents.

The digital convention was broadcast live. It kicked off with company’s innovations in the last three years within the scope of Insurance 4.0 strategy, and performance in 2020. During the event, speakers presented and talked about company’s successful performance in innovative solutions and products such as ‘AXA Acentem’, ‘Uzaktan Hasar Yönetimi (Remote Claims Management)’, ‘AXA GO’, ‘Doktor Danışma Hattı (Doctor’s Consultancy Hotline)’, ‘AXA FIT’ which were realized thanks to Insurance 4.0 as a strategy that has integrated technology efficiently into agency and employee processes. Attendees were also informed about similar preparations for the near future. Projections and targets for the coming terms were explained sometimes in a studio atmosphere, but were sometimes highlighted with strong visual effects that took participants to different places. 

After the strategies and activities for the coming terms were shared with the participants, an award ceremony was held to congratulate and appreciate the best performing agents of 2020. Author Ahmet Şerif İzgören attended the meeting and delivered an inspirational speech. Winners of Tokyo 2020 and Euro 2020 campaigns were also determined with a live lottery during the convention.

AXA Sigorta will plant one tree for each participant to remove the digital footprint
Titled “We are ready for the future”, the digital convention reached over 3000 viewers. AXA Sigorta announced that the company would plant one tree per participant to make up for the digital footprint caused by the meeting.
Stating that insurance is a reputable profession, Yavuz Ölken, CEO of AXA Sigorta said: “When we consider all the natural catastrophes that occurred in 2020, change in health insurance due to the pandemic, mutual steps taken in the field by us as a company and our agents, and solutions touching the lives of our customers; we clearly understand why insurance and agency professions are so reputable, sensitive and significant. We can say that our market has once again proven itself after we closed the year 2020. We hear about constructive criticisms and we welcome them with respect; however, insurance business must not need to struggle to prove itself. As AXA Sigorta, we are working towards making this reputable profession better understood by wider audiences with the aim of making a fresh start. 2020 was a significant milestone for everyone to do their part in this cause.”

Ölken stated that AXA Sigorta would continue to make a difference in the market with this vision, with strong agents and robust regions, and robust employees. He added that the permanent and sustainable cooperation with especially SEDDK (Insurance Regulation and Supervision Agency), TSB (Insurance Association of Turkey) and all other stakeholders was promising for the future. He said it was time to introduce a brand new law for the insurance market, all the regulations should definitely be brought up-to-date, uncertainties in traffic insurance should rapidly be eliminated, and it was really important to transition to new practices such as “direct compensation” and “behavior-based insurance”.

Yavuz Ölken underlined that AXA Sigorta and AXA Hayat ve Emeklilik were ready for the future with applications based on the foundation of Insurance 4.0, their capital adequacy ratios and financial strengths, their corporate culture, new-generation product factories, and solution center approach. He added that the common goal of these two companies was to “act for human progress by protecting what matters and instilling trust”. Ölken also highlighted the company’s strongest suit was their “decisive, capable, passionate and experienced agents”.

Firuzan İşçan, Chief Sales and Marketing Officer of AXA Sigorta, said: “During these days when we cannot physically meet, we wanted to stand by our agents, celebrate our successful business results even if we can only do it online, and listen to our agents’ recommendations for the coming days. As the way we work constantly changes, we really appreciate and take proud in the selfless efforts of our agents. Empowering our agents and their sustainability are among the most important items we aim to accomplish for our agents. We will keep gathering our agents with our executives from all levels, listen to their requirements, and take solution-oriented steps in accordance with their feedbacks.”