Page 6 - Turkinsurance Digital Magazine

6 at a glance

FonMatik ROBO, Robotic Fund Advisor by Anadolu Hayat Emeklilik, reaches 50
thousand participants

Anadolu Hayat Emeklilik 2020. Depending on the investor profile, FonMatik ROBO has
launched Turkey’s first brought returns of up to 43 percent in 2020, and has there-
and only robotic pension fore managed to satisfy our customers. Average return of our
fund advisor to simplify funds managed by FonMatik ROBO stands at 31.4 percent.
the lives of BES partic- Compared to the performance of other investment tools, we
ipants and give them an see that these numbers are higher than the returns of repo,
opportunity to invest their deposits, and ISE-30 indices,” he said.
savings in the best funds
that suit their needs. The “Size of assets managed by robots is growing”
application FonMatik
ROBO has soon reached Yılmaz Ertürk underlined that robotic fund advisory service
50 thousand participants. was one of the most important innovations of the last dec-
ade. “In 2017, total amount of funds managed by fund robots
Launched by Anadolu around the world was around 298 billion USD. By 2025, it
Hayat Emeklilik in Oc- is expected to exceed 2.8 trillion USD. Turkey’s individual
tober 2019, FonMatik pension market is very suitable for robo-advisory to grow and
ROBO offers an unprece- develop. In parallel, our robotic fund advisor service ‘FonMatik
dented service of robotic ROBO’ is growing rapidly as the first and still only application of
fund advisory that simplifies the lives of BES participants. its kind in our market.”
The application has recently reached 50 thousand partici-
pants, as it was designed for customers who hesitate to take Ertürk: “Anadolu Hayat Emeklilik participants can give their
action based on market developments or change the direction consent for their pension funds to be managed by FonMatik ROBO
of their investments regardless of the level of their financial by logging into our mobile application ‘AHE Mobil’ or into online
literacy. transactions on anadoluhayat.com.tr. After login, they are first
encountered by a practical and fun test which was designed by us-
Yılmaz Ertürk, General Manager of Anadolu Hayat Emek- ing gamification techniques and asks them questions about their
lilik, underlines that they can invest the pension savings of daily lives to determine their risk profiles and investor charac-
their participants through expert asset management compa- ters. Then, the participant can transfer their right to change pen-
nies thanks to the robotic fund management technologies that sion funds to İş Portföy, our asset management company which
can provide customized answers to the question ‘Which fund manages the fund of Anadolu Hayat Emeklilik. ROBO determines
should I pick?’ fund distributions based on the results of investor character test,
and automatically changes them 4 to 6 times a year, depending
“Such applications that simplify the lives of customers, save on the market conditions. Through regular reports, participants
them time and allow for a professional assessment for their can monitor their savings and estimated earnings for retirement.
investments attract good deal of interest in our country, simi- They can also compare the fund returns based on before and after
lar to the rest of the world. This service invests the savings of they started using FonMatik ROBO.
our participants in funds that best suit their investor charac-
ters and changes their fund selections automatically based on “I feel safe with FonMatik ROBO”
market conditions. We offer this service through the expertise
of İş Portföy and free of charge for individual pension sys- Yılmaz Ertürk congratulated Yeşim Yılmazer, who was the 50
tem, which is a long-term investment tool. The latest results thousandth user of FonMatik ROBO via a video-call. Yeşim
indicate that over 50 thousand of our customers are currently Yılmazer is a customer of Anadolu Hayat Emeklilik since
using this service. Fund size entrusted to FonMatik ROBO has 2011, and during their chat, she described the process that
exceeded 2 billion TL, and is increasing on a daily basis. The attracted her to use the robo-advisor service in the following
fund size managed by FonMatik ROBO accounts for 8.2 per- words: “Normally, I am not very interested in funds. I was
cent of our total BES funds. This means that 8.2 TL in every acting based on what I have heard around. Regular informato-
100 TL is managed by FonMatik ROBO,” he said. ry calls by the call center, information and calculation tools I
found on the website helped me understand them better. Since
Yılmaz Ertürk stated that pension funds in the market brought I was working very hard, I did not have time to monitor fund
weighted average net returns well above the inflation rate: performances. That’s why I started using FonMatik ROBO. I
“The market has gone through a successful year in terms of believe that the test conducted before starting to use this ser-
fund performances and brought returns that exceed the infla- vice yields very accurate results. I feel very safe to have chosen
tion rate. In parallel with the market, our company also re- to proceed with FonMatik ROBO, I believe I have taken the
ported successful results in terms of fund performance during right step.”