Page 7 - Turkinsurance Digital Magazine

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‘SBM is at the center of all developments

related to digitalization in the insurance

industry’

Murat Hakseven, General Manager of SBM (Insurance Information and Monitoring

Center), says: “SBM means much more than a data center for the insurance sector in
Turkey.”

As a general manager with a banking background, how do Could you give more details about the services and benefits
you evaluate the insurance industry in Turkey and its overall that SBM provides for the insurance industry?
development?
SBM means much more than a data storage center for the insur-
Turkish insurance industry has gone through a serious devel- ance operations in Turkey. Besides collecting and presenting data
opment process during the last ten years. As a person who has from institutions within the insurance industry, we produce statis-
been able to closely experience the infrastructural development tics by processing these data in the right context, working to make
of the banking industry in the 90’s and early 2000’s, I see the pricing process in the insurance industry as efficient as possi-
that insurance industry in our country has successfully made it ble, and to prevent insurance frauds, and we producing technologies
through the same processes, too. Today, it is an industry that that are relevant to these issues. Moreover, the data integrations
has not only caught up with the global standards, but also sets between the insurance industry and other public institutions are be-
an example for the global platform and initiates new practices ing done through the SBM’s infrastructure.
to set light to the future. The unique structure of SBM is the
best example for this fact. Furthermore, We have services that we offer to public institutions
and directly to citizens; which contribute to the more efficient oper-
Practices to determine the rules and principles for the industry's ations of the industry. Mobile Accident Report (MKT) smartphone
information technology infrastructure and applications need to app is a good example of these services. If they are engage in a
be expanded. These practices, which need to be done in a meth- traffic accident, our citizens can easily fill up the accident report
odology genius, will define the technological infrastructure of via MKT application in a few minutes. The Insurance company that
the industry. We believe that even if the activities of the SBM, displays the MKT records on their systems can instantly contact the
which is subject to public authority supervision, are examples of customer following the accident, and provide assistance services if
this methodology, it will have good results if this framework is necessary.
expanded and updated.
What should the industry and the companies pay attention to,
What is the meaning and significance of “information” for to get the most out of SBM services especially on pricing and
the insurance industry? And accordingly, what is the signif- other issues?
icance of SBM?
A high-quality data exchange between the institutions directly im-
It is important to make sure that we are on the same page on pacts the quality of services provided by SBM. Most of our servic-
certain definitions. That’s why, I would like to emphasize that es require accurate and in-time information provided by insurance
‘data’ and ‘information’ are different from each other. Informa- companies. As long as the companies operating in insurance indus-
tion is derived from the data. Data is processed and translated try deliver the accurate data to SBM as fast as possible, they can
into information. Of course, data and information are signifi- benefit from our services in the most efficient way.
cant, not only for the insurance industry but in all aspects of
business world and our lives. In addition to being dependent How do you assess the importance of communication and
on data and information, insurance operations also harbor and achieving harmony with the insurance industry as SBM?
produce large volumes of data which is significant for us and
has the potential to transform into valuable information. SBM has a unique structure compared to other organizations in
the global insurance platform. In addition to providing services for
Our primary mission as SBM by making sense of the raw data all organizations and companies operating under the roof of the
produced during the natural processes of the insurance industry. Insurance Association of Turkey (TSB), we act as a source of in-
This raw data can be used only after being processed, interpret- formation for the public authority for their analyses, supervision
ed and shaped into an integrated structure. In this context, we and audits. We work with the public authority on one side, and with
can say that SBM is an essential structure for the insurance insurance industry on the other. Due to our position of having such
industry as an organization that continues to create value-add- a unique structure, reputation of SBM is of vital importance for
ed services for the industry by transforming the data into the both SBM itself and all institutions and organizations operating in
information. Turkish insurance industry.