Page 40 - Turkinsurance Digital Magazine

38 publications

Your Brain at Work : Strategies for Overcoming

Distraction, Regaining Focus, and Working Smarter All

Day Long
By (author) David Rock
Publisher HarperCollins Publishers Inc
Meet Emily and Paul: The parents of two young children, Emily is the newly promoted VP of Mar-
keting at a large corporation while Paul works from home or from clients’ offices as an independent
IT consultant. Their lives, like all of ours, are filled with a bewildering blizzard of emails, phone calls,
meetings, projects, proposals, and plans. Just staying ahead of the storm has become a seemingly insurmountable task.
We travel inside their brains as they attempt to sort vast quantities of information, prioritize it, memorize it, and act on
it. Fortunately for Emily and Paul, they’re in good hands: David Rock knows how the brain works-and more specifically,
how it works in a work setting. He shows how it’s possible for Emily and Paul, and thus the reader, not only to survive in
today’s overwhelming work environment but succeed in it - and still feel energized and accomplished at the end of the day.

“The Brain at Work” explores such issues as: why our brains feel so taxed, and how to maximize our mental resources;
why changing behavior is so difficult - and how to make it less so; why focusing on problems doesn’t seem to create the
desired change; how concentration and focus change the brain, and how to maintain energy and productivity at work; why
providing critical feedback is so difficult, and how to make it easier; how corporate/office culture is formed and can most
effectively be altered.

The Happiness Advantage : The Seven Principles of

Positive Psychology that Fuel Success and Performance

at Work
By (author) Shawn Achor
Publisher Ebury Publishing
Most people want to be successful in life. And of course, everyone wants to be happy. When it comes
to the pursuit of success and happiness, most people assume the same formula: if you work hard, you
will become successful, and once you become successful, then you’ll be happy. The only problem is that
a decade of cutting-edge research in the field of positive psychology has proven that this formula is
backwards. Success does not beget happiness. Based on the largest study ever conducted on happiness and human potential
(a survey conducted by the author of more than 1,600 students), Harvard lecturer Shawn Achor shares seven core principles
of positive psychology that each one of us can use to improve our performance, grow our careers, and gain a competitive
edge at work. He reveals how happiness actually fuels success and performance, not the other way around. Why? Because
when we are happier and more positive we are more engaged, creative, resilient to stress, and productive. The Happiness
Advantage will appeal to anyone who wants practical advice on how to become happier and also more successful.

Deep Work : Rules for Focused Success in a Distracted
World

By (author) Cal Newport
Publisher Little, Brown Book Group
One of the most valuable skills in our economy is becoming increasingly rare. If you master this skill,
you’ll achieve extraordinary results.

Deep Work is an indispensable guide to anyone seeking focused success in a distracted world.

‘Deep work’ is the ability to focus without distraction on a cognitively demanding task. Coined by author
and professor Cal Newport on his popular blog Study Hacks, deep work will make you better at what
you do, let you achieve more in less time and provide the sense of true fulfilment that comes from the mastery of a skill. In
short, deep work is like a superpower in our increasingly competitive economy.