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        1  year excitement in Türkiye Sigorta


                                                          country.  We  set  out  with  a  very  important  mission  to
                                                          transform the perception of insurance, reach much wider
                                                          segments of insurance and contribute to the fact that the
                                                          size of the non-banking financial sector reaches the level
                                                          of world averages.  As a sector, we all have great tasks to
                                                          transform the perception of insurance in our country and
                                                          close the insurance gap. If necessary, we go door-to-door
                                                          and  tell  people  about  the  importance  of  insurance.  As
                                                          Türkiye Sigorta, we look at this issue as a national duty.
                                                          While adding value to the lives of our customers, with the
                                                          responsibility we take from our name and as the leading
                                                          company in the sector, we focus not only on increasing

                                                          our own market share, but also on growing the cake com-
                                                          pletely and taking insurance to its rightful position.”

                                                          Atilla Benli pointed out that In line with the developing
        Türkiye  Sigorta,  which  set  out  on  September  7,  2020   dynamics of the sector and the priority expectations of
        with  the  slogan  ‘Power  in  its  name’  and  expresses  its   its customers, they develop products that meet different
        promise as ‘moving insurance to the next step’, is proud   needs in all areas, from life to health, housing to motor
        and excited to consolidate its leadership on the anniver-  insurance and privaet private pension, with special privi-
        sary of its foundation. Timuçin Esen acted as the face of   leges and advantages, and emphasized that Türkiye Sig-
        the brand in the advertising films that will be broadcast   orta, with 2,700 employees, has a distribution network
        on the occasion of the anniversary of Türkiye Sigorta.  of 8,300, 5,950 service points and 40 operating zones,
                                                          all of Turkey.
        At the press conference held on the occasion of the first
        anniversary of the establishment of Türkiye Sigorta, On   Timuçin Esen became the brand face of Türkiye Sigorta
        September 7, 2020, following its launch with the par-
        ticipation  of  President  Recep  Tayyip  Erdogan,  the  ad-  In the advertising campaign where insurance and private
        vancement obtained in the past time was evaluated. At   pension  products  developed  by  Türkiye  Sigorta  will  be
        the same time, the series of advertising films that will be   introduced, the brand face of the company is the famous
        released on the anniversary of the company’s founding   actor  Timuçin  Esen.  A  contract  was  signed  with  Esen
        was introduced together with the famous actor Timuçin   for  1  year.  The  first  of  the  advertising  films  in  which
        Esen, who starred in the films and became the face of the   Timuçin Esen appeared on camera with his co-star Mu-
        new brand.                                        hammed Dede in the series Hekimoğlu, went on the air on
                                                          Wednesday, September 8.
        Atilla Benli, General Manager of Türkiye Sigorta, the
        host of the meeting, said: “Our company, which under-  Speaking  at  a  press  conference,  Timuçin  Esen  said:
        takes an important mission to reach a wider range of   “Although insurance awareness in our country has been
        insurance services in Turkey, has completed a union that   developing especially in recent years, it is not yet at a
        does not have an example of the world in a record time,   sufficient point.” However, the issue of insurance is of
        and yet it has already stood behind all the words it gave   critical importance at every moment of our lives.  In our
        in the first year in terms of the institutional and financial   ads, we believe that we give important messages to raise
        performance.”                                     awareness  in  this  direction.  I  am  happy  and  proud  to
                                                          work with a leading institution such as Türkiye Sigorta,
        Benli said: “As we said on the first day of our establish-  which has undertaken an important mission to develop
        ment, Türkiye Sigorta has come to life to be the driv-  this awareness and has yet to achieve great success in its
        ing force for the growth of the insurance sector in our   first year.”
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