Page 14 - Turkinsurance Digital Magazine

14 interview

most generous structures in the world with a 30% government children and youth. With İlk BES'im, we offer both families who
contribution in the BES. Taking this into account, promoting want to invest in various areas for the future of their children,
individual retirement to encourage long-term savings will be cru- from education to healthcare, while benefiting from the 30%
cial in terms of competition with the rest of the world. government contribution, and young individuals who want to
save with their own pocket money, with our Education Support
As MetLife, how did you achieve a strong position in the BES Assistance package and contribution protection guarantee.
sector? What are your strengths in the industry?
Through our Education Support Assistance package, families
We have reached a fund size of 6.2 billion TL and 232,000 par- can support their children's current health and cultural devel-
ticipants in the BES as MetLife Türkiye. Just like last year, we opment while ensuring their future is directed correctly. Ad-
are aiming for rapid growth in 2023. ditionally, with the contribution protection guarantee, in the
event of the death of the parent making the contribution pay-
One of the main sources of our progress in individual retirement ment, MetLife Emeklilik ve Hayat ensures the protection of the
is our strong distribution channels. Through our partnership with children's savings by paying the contributions specified in the
DenizBank and collaboration with other banks, we have suc- contract. Furthermore, through the campaigns we organize, we
cessfully positioned our individual retirement products at every are giving significant momentum to the development of the BES
touchpoint with their customers. We also enable our customers market for individuals under the age of 18.
to easily access our products through digital channel sales.
Do you have any projects to keep your participants in the
system and foster a sense of belonging?
"One of the main sources of our progress
in individual retirement is our strong As MetLife Türkiye, we are always there for our participants
when risks occur, but our goal is to support them even in their
distribution channels” current situations. To achieve this, we offer a wide range of as-
sistance services to our customers in our risk products. We dif-
At MetLife Türkiye, our goal is always to ensure that our cus- ferentiate ourselves with additional benefits such as "contribu-
tomers can manage their retirement and insurance processes in tion protection guarantee" in our various products like Education
an easier and user-friendly manner. Banks' extensive customer Insurance (Koruyucu Meleğim Hayat Sigortası). Additionally,
portfolios, mobile applications, digital infrastructure, and over- through various periodic campaigns, we provide additional con-
all experience in the digital world provide significant advantages tributions to our participants.
for pension and life insurance companies. DenizBank, known for
its innovative identity in the banking sector, along with Odea- With our customer loyalty program, MetLife Benimle (MetLife
bank, Anadolubank, and Burgan Bank, allows us to reach much with Me), designed to touch our customers' lives and bring joy
wider audiences through both conventional channels and our mo- to their everyday experiences, we offer new opportunities and
bile and digital products. We will continue to expand our pres- unforgettable experiences with new campaigns every month.
ence in the mobile and digital platforms in the upcoming period. Through MetLife Benimle, where we open the doors to a world
Furthermore, as MetLife, we are one of the largest insurance of advantages for our participants, our aim is to make their lives
companies in the world with a strong capital base and a diverse easier and more enjoyable.
portfolio of individual and corporate customers. With over 150
years of experience as a pioneer company, we provide insurance What is your assessment of the life insurance sector? How is
and financial services in more than 40 countries worldwide. your strength progressing in this field?
Since BES is a long-term savings tool, the strength of the insti-
tution to establish a long-term partnership with is also appreci- According to the results of April, the life insurance industry grew
ated by our customers. by 99% compared to the same period of the previous year. As
MetLife Türkiye, we also grew by 61% compared to the same
How did you reach the audience of participants under the period last year and hold a market share of 5.6% in the industry.
age of 18? What is your claim in this regard compared to the
industry? We need to adapt to the increasing and evolving customer needs
as an insurance company. We continue our efforts to make the
As of May 26, 2023, we have reached 16,685 participants and a most of this potential and provide special products and services
fund amount of 52 million TL in the BES for participants under that create awareness among customers. At MetLife Türkiye, we
the age of 18. When we look at the age distribution of partici- offer benefits that our customers can enjoy not only when insur-
pants in BES, we see that 9% of the total participants are under ance risks occur but also in their daily lives.
the age of 18.
In this context, we have products such as İyi ki Varsın Hayat
Within BES, MetLife continues to make a difference with our Sigortası (Good to Have You Life Insurance), Pozitif Hayat Sig-
product called "İlk BES'im" (My First BES), which is designed ortası (Positive Life Insurance), Kredi Hayat Sigortası (Cred-
with the desire to be the security, companion, and guide for our it Life Insurance), CepFaturam Güvende Plus Hayat Sigortası