Page 15 - Turkinsurance Digital Magazine

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(My Mobile Bill is Safe Plus Life Insurance), Tüm Faturalarım ed our channel by signing new collaborations with our business
Güvende Hayat Sigortası (All My Bills Are Safe Life Insurance), partners, including DenizBank, Odeabank, Anadolubank, and
and Koruyucu Meleğim Eğitim Sigortası (My Guardian Angel Burgan Bank. In summary, we can say that the employees of
Education Insurance). For example, I mentioned the benefits we bancassurance have been the biggest contributors to our success.
offer to our customers with Koruyucu Meleğim Eğitim Sigortası
(My Guardian Angel Education Insurance). In addition, our İyi
ki Varsın Hayat Sigortası (Good to Have You Life Insurance)
product provides comprehensive coverage that safeguards the
lives of our customers and their loved ones against unexpected
risks, including cancer, while also making their current sit-
uations easier.

What is your roadmap to develop in the bancassur-
ance field?

In the upcoming period, we anticipate that the production
in the banking channel, especially in the life and pension
insurance sector, as well as all branches of insurance, will
gradually increase due to the advantages of bancassurance
in terms of marketing, special projects, and technological
infrastructure. We will continue to offer our Individual Pen-
sion, Life, Personal Accident, and Supplementary Health In-
surance products to customers through our banking and other
business partners.

Reaching customers through channels that they frequently
prefer and offering them products that meet their investment
needs for the future are among the important aspects that
we consider in ensuring the effectiveness of our distribution
channels.

As MetLife Türkiye, we aim to be one of the best prac-
titioners in the field of bancassurance by strengthen-
ing our partnerships in the banking insurance sec-
tor. We strive to be present at all points where
our business partners reach their customers,
diversify the number and types of channels
through which we offer our products, and
enrich our existing products with addi-
tional services that align with the expec-
tations and needs of our customers.

What recent partnerships have
you implemented through your
banking channel?

The banking-insurance
channel has played a signif-
icant role in the success of
MetLife Türkiye. We have
continued our outstanding
performance in new busi-
ness generation in the EMEA
region and branch efficiency in
Turkey through our main distri-
bution channel, DenizBank. In the
bancassurance field, we have expand-