MAPFRE Sigorta Continues to Create Synergy with Its Exclusive Business Partners

MAPFRE Sigorta came together with its exclusive business partners in Bursa, Adana, Istanbul, Izmir, and Ankara as part of its Kırmızı Buluşmalar (Red Meetings) events organized to strengthen its strong ties with its partners and contribute to sustainable growth.

Through the Kırmızı Buluşmalar (Red Meetings) event, MAPFRE Sigorta met with its exclusive business partners. The meetings held in Bursa, Adana, Istanbul, Izmir, and Ankara were attended by MAPFRE Sigorta General Manager Erdinç Yurtseven, Assistant General Manager of Sales and Marketing and Executive Committee Member Yıldırım Türe, senior executives, and regional directors.

At the event, which brought together nearly 250 exclusive business partners, topics such as the current state and trends of the sector, regional evaluations, future expectations, and strategic priorities were discussed. The meetings also included information on the projects implemented based on business partner feedback and on planned new initiatives.

Attending the Istanbul session of the Kırmızı Buluşmalar (Red Meetings), MAPFRE Sigorta General Manager Erdinç Yurtsevenemphasized the importance of exclusive business partners for MAPFRE Sigorta in his evaluation. In his speech, Yurtsevenstated the following: “MAPFRE Group had the most successful financial year in its 92-year history in 2024. The 2025 results are expected to be even stronger than those of 2024. This outlook shows that we are in a strong position on the path to sustainable growth, both in Türkiye and globally. According to the Insurance Association of Türkiye (TSB) data, as of August, the increase in non-life premiums was 46%, while at MAPFRE Sigorta, this rate reached 50%. We increased our number of policies in lines such as motor, housing, and complementary health. Our goal for 2026, once again on the basis of sustainability, is to prioritize technical insurance results rather than balance sheet profit largely supported by financial outcomes, and to offer our policyholders policies whose costs do not fluctuate significantly from year to year.  If we are talking about success today, the contribution of our exclusive business partners, who form the cornerstone of our business model, is immense. As I always emphasize: trust, ethics, and integrity are our core DNA. We integrate these values into our business partnerships and all our relationships. Kırmızı Buluşmalar (Red Meetings) is a special platform where we both strengthen these strong bonds and shape our future strategies together. As every year, this year’s meeting was also highly productive. As MAPFRE Sigorta, together with our exclusive business partners, we will continue to lead sustainable growth, develop innovative solutions that add value to our customers, and build the insurance industry of the future together.”

MAPFRE Sigorta Assistant General Manager of Sales and Marketing and Executive Committee Member Yıldırım Türe also shared his views, stating: “In insurance, true success lies in adding value to our customers’ lives and building lasting trust together with our business partners. Our exclusive business partners are among our most valuable stakeholders, enhancing our effectiveness in the field, improving customer experience, and accelerating our growth journey. In this regard, coming together to shape our future strategies with collective insight is of great importance to us. This was indeed a highly productive meeting. As MAPFRE Sigorta, we support our journey toward sustainable growth and excellence with projects focused on digital transformation and agency satisfaction. In fact, at Smart-i Awards 2025, one of the most prestigious innovation-oriented awards in the Turkish insurance sector, our Mapfre Acente Portalı (MAP) project received the Gold award in the Digital Transformation category. Distinguished by its innovations in customer management, efficiency, personalization, and automation, MAP has become one of the most significant examples of digital transformation in the sector by integrating all our agencies’ business processes into a single ecosystem. In the upcoming period, we will continue to move forward with our business partners, leading the sector and developing innovative solutions that add value to our customers.”