MetLife Türkiye Highlights Embedded Insurance Opportunities at saz2026

Aydın Çağlan, Director of Bancassurance, Corporate Solutions and Business Development at MetLife Türkiye, shared his views on the transformation of the industry during the panel titled “Embedded Insurance and New Distribution Models,” held as part of the saz2026 Insurance Intermediaries Summit. MetLife, which was also among the summit’s Platform Sponsors, highlighted the new role of insurance within the increasingly digital customer journey.

Speaking at the panel, Çağlan emphasised the importance of integrating insurance products into the services and platforms customers use in their daily lives, noting that embedded insurance is emerging as a model that increases accessibility and enhances the customer experience. He stated that offering insurance at the point of need, in the right place and in an easily accessible manner plays a critical role in the growth of the industry, while next-generation distribution channels present significant opportunities for the insurance ecosystem. Çağlan added that insurance is no longer simply about selling policies; it is increasingly evolving towards delivering seamless, value-creating solutions within the customer’s ecosystem, precisely when they are needed.

Çağlan noted that collaborations spanning financial technologies, e-commerce, mobile applications and digital platforms are shaping the future of insurance, adding that innovative distribution models are becoming increasingly important as customer expectations continue to evolve rapidly. Through its experience in embedded insurance, digital solutions and strong partnerships, MetLife Türkiye aims to make insurance services accessible to broader audiences while continuing to contribute to the transformation of the industry and play a pivotal role in its future.