Page 38 - TurkInsurance Digital Magazine

36 publications

Building a StoryBrand
Author: Donald Mıller
Publisher : HarperCollins Leadership

New York Times bestselling author Donald Miller uses the seven universal elements of powerful
stories to teach readers how to dramatically improve how they connect with customers and grow
their businesses.

Donald Miller’s StoryBrand process is a proven solution to the struggle business leaders face when
talking about their businesses. This revolutionary method for connecting with customers provides
readers with the ultimate competitive advantage, revealing the secret for helping their customers understand the compel-
ling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching readers the seven uni-
versal story points all humans respond to; the real reason customers make purchases; how to simplify a brand message so
people understand it; and how to create the most effective messaging for websites, brochures, and social media. Whether
you are the marketing director of a multibillion dollar company, the owner of a small business, a politician running for
office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are,
what you do, and the unique value you bring to your customers.

Principles

Author: Ray Dalio
Publisher : Simon & Schuster

Ray Dalio, one of the world’s most successful investors and entrepreneurs, shares the unconventional
principles that he’s developed, refined, and used over the past forty years to create unique results in
both life and business—and which any person or organization can adopt to help achieve their goals.

In 1975, Ray Dalio founded an investment firm, Bridgewater Associates, out of his two-bedroom
apartment in New York City. Forty years later, Bridgewater has made more money for its clients than
any other hedge fund in history and grown into the fifth most important private company in the United
States, according to Fortune magazine. Dalio himself has been named to Time magazine’s list of the 100 most influential
people in the world. Along the way, Dalio discovered a set of unique principles that have led to Bridgewater’s exception-
ally effective culture, which he describes as “an idea meritocracy that strives to achieve meaningful work and meaningful
relationships through radical transparency.” It is these principles, and not anything special about Dalio—who grew up an
ordinary kid in a middle-class Long Island neighborhood—that he believes are the reason behind his success.

The Coaching Habit
Author: Michael Bungay Stanier
Publisher : Box of Crayons Press

In Michael Bungay Stanier’s The Coaching Habit, coaching becomes a regular, informal part of your
day so managers and their teams can work less hard and have more impact.

Drawing on years of experience training more than 10,000 busy managers from around the globe in
practical, everyday coaching skills, Bungay Stanier reveals how to unlock your peoples’ potential. He
unpacks sevenessential coaching questions to demonstrate how--by saying less and asking more--you
can develop coaching methods that produce great results.

A fresh innovative take on the traditional how-to manual, the book combines insider information with research based in
neuroscience and behavioural economics, together with interactive training tools to turnpractical advice into practiced
habits. Witty and conversational, The Coaching Habit takes your work--and your workplace--from good to great.