Allianz Turkey was awarded in 16 categories at Felis Awards, organized by MediCat with the aim of enhancing and encouraging creativity, quality, and production technique in the sub-disciplines of marketing communication. Jury of the Felis deemed Allianz Turkey’s commercial activities to 1 Grand Prize, 5 Felis Awards, and 10 Achievement Awards. Awarded activities were: “Allianz Seninle” (Allianz is With You) commercial campaign, Turkey’s digital entertainment platform “Allianz Motto Music”, and two mobile commercial campaigns “Risk Her Yerde Allianz Seninle” (Risk is Everywhere, Allianz is With You) and “Her Titreşim Bu Kadar Hafif Olmaz” (Every Vibration is Not So Light)
Film Award Goes to “Allianz Seninle”
“Allianz Seninle” commercial campaign, which features the stories of everyday life in a sincere tone, accompanied by the famous Turkish song “Haydi Söyle” by Kalben, left its mark on the competition by winning the Grand Prize in the Film Category where all TV, online and movie films from all sectors competed. “Alliaz Seninle” commercial film received four other awards in the following categories: Felis Award in Film, Radio and Integrated Campaigns Section – Financial Services Category; Achievement Award in Film, Radio and Integrated Campaigns Section – Corporate Image Category; Felis Award in Masters in Production Section – Best Actress Category; and Achievement Award in Masters in Production Section – Commercial Music category.
“Allianz Motto Music”, Turkey’s first and only corporate YouTube channel by Allianz Turkey which was established with the vision of enhancing Turkish society’s quality of living, received 2 Felis Awards and 1 Achievement Award within the scope of the organization. As a digital entertainment platform, “Allianz Motto Music” received Felis Awards in PR Section – Reputation Management and Social Media and Digital Community categories, and an Achievement Award in Transforming Marketing Influence Section.
Burçun İmir, Director of Corporate Communication and Sustainability Office at Allianz Turkey, stated that they reached more than 140 thousand organic followers in YouTube and a thousand video content in a short period of two years, and said, “We enjoy being Turkey’s first corporate YouTuber and meeting with young people in an atmosphere of conversation and entertainment very much. Judges of Felis Awards must have seen this. Endless thanks to all our programmers and followers.
List of Awards Allianz Turkey Received in Felis Awards:
“Allianz Seninle” Commercial Campaign
- Grand Prize in Film Section
- Felis Award in Film, Radio and Integrated Campaigns Section – Financial Services Category
- Felis Award in Masters in Production Section – Best Actress Category
- Achievement Award in Film, Radio and Integrated Campaigns Section – Corporate Image Category
- Achievement Award in Masters in Production Section – Commercial Music Category
Turkey’s Digital Entertainment Platform “Allianz Motto Müzik”
- Felis Award in PR Section – Reputation Management Category
- Felis Award in PR Section –Social Media and Digital Community Management Category
- Achievement Award in Transforming Marketing Influence Section – Other Category
“Risk Her Yerde Allianz Seninle"
- Felis Award in Mobile Section – Horizon-Expanding Mobile Ideas Category
- Achievement Award in Digital Section – Social Media Campaign Category
- Achievement Award in Digital Section – Horizon-Expanding Digital Ideas Category
- Achievement Award in Media Section – Product Placement Advertising Category
- Achievement Award in Media Section – Financial Services Category
- Achievement Award in Mobile Section – Mobile Technology Category
- Achievement Award in Media Section – Mobile Channels Category
“Her Titreşim Bu Kadar Hafif Olmaz”
- Achievement Award in Mobile Section – Banner Category
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