Dr. E. Baturalp Pamukçu, General Manager of Türk Nippon Sigorta, stated that Turkish insurance market grew by 10 percent in non-life segment as of September 2017. Pamukçu added that Türk Nippon Sigorta grew by 80 percent so far in 2017 compared to the same period of 2016.

According to Pamukçu, land vehicles liability generated the highest amount of premiums at the end of the third quarter, reaching 9.2 billion TL gross written premiums. He said, “This line was followed by kasko (motor own damage) insurance with 4.9 billion TL, with a growth of 10.3 percent over the same period of last year. In addition to kasko and traffic insurance; sickness/health grew by 18.7 percent, fire and natural disasters grew by 20.7 percent as other locomotive lines of the market.” Pamukçu stated that sickness/health insurance line had generated 3 billion TL until the end of 2016 Q3, and increased this up to 3.6 billion TL in the same period of 2017. He added, “Growth rate compared to 2016 was 177 percent for complementary insurance, but 12 percent for health insurance for foreign nationals.”

 ‘We aim to grow in health and SME insurance products’

Stating that Türk Nippon Sigorta has mainly concentrated on products for individual and medium-sized enterprises as well as health insurance products, Pamukçu said that the company would be an active player in the same fields during 2018 and focus on selling those products. Pamukçu added that they would increase cross-sales opportunities to address policyholders’ requirements, and maintain a balance of insurance lines in premium production.

Campaigns to grant privileges for policyholders

Pamukçu said that they shared their ‘Uçuran Kampanya’ – a campaign that began with kasko products as of October 2017 and continued with complementary health insurance products – with all their agents and policyholders; and underlined that they aimed to close the year 2017 by creating a difference for their customers with this campaign. He said, “Thanks to our strong sales channels, Türk Nippon Sigorta will continue to provide high-quality services for our policyholders with different and new campaigns during 2018.”

Emphasizing that they aimed to support the selling power of their agents with all their campaigns, Pamukçu said that their campaigns always aimed to increase the motivation of Türk Nippon Sigorta agents and provide them with new benefits.