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A new era begins in the market with “Türkiye Sigorta”

Consolidation of insurance but complement one another, and have customer potentials,
and pension companies owned channel-product distribution and expertise in different areas.
by strong and long-established
government lenders (Ziraat As Türkiye Sigorta, we aim to make the best contribution to
Bankası, Halkbank and Vakıf- our country and our economy through these synergy areas. I
bank) under the roof of Turkey believe that the establishment of our company will bring accel-
Wealth Fund was completed. eration to the overall growth and development of our market.
Getting its strength from the Our target is to reach sustainable leadership in profitability
name of its brand, this large and become a company that operates both in national and in-
organization will operate ternational markets,” he said.
under the titles of “Türkiye
Sigorta” and “Türkiye Hayat “Turkey Wealth Fund was founded with the aim of leading
Emeklilik”. Turkey’s strategic and large-scale investments. Our journey
began as a part of the New Economic Plan that aims to in-
Having started its activities crease the penetration of Turkish insurance market, expand
with the aim of gaining sustain- the non-bank financial sector, improve the savings base of
able leadership and becoming Turkish economy, and creating a regional and even a global
a global insurance company, insurance company. Today, we are at a significant milestone
Türkiye Sigorta will provide services through 7.100 distri- of this journey. Powered by its own name, Türkiye Sigorta will
bution points across Turkey. With 2.600 employees, 5.250 be one of the leader companies of leader Turkey; we promise,”
solution partners and 15 million customers, Türkiye Sigorta said Zafer Sönmez, General Manager of Turkey Wealth Fund.
will bring a breath of fresh air to Turkish insurance market
and contribute to its global competitive power via its agile Pioneering role in innovative products
business methods and advanced technological infrastructure.
Underlining that an approach
This giant merger has given Türkiye Sigorta the mission of that prioritizes customer,
delivering insurance services to a wider audience and ensur- channel and employee experi-
ing sustainable growth. In this respect, the company started ence was key to reaching those
its activities as of September 2020 with the aim of making a targets, Atilla Benli stated
contribution to carrying our non-bank financial sector to the that they designed a highly
global levels. digital structure where all pos-
sible processes and functions
As a company powered by its own name, Türkiye Sigorta has a are managed by artificial in-
strategic roadmap that consists of carrying Turkish insurance telligence algorithms.
market to a more effective state within the global competition,
ensuring that all distribution channels are used more efficient- “We aim to become market
ly, developing special products for unmet requirements via an leader in basic insurance prod-
innovative approach, and increasing the share of insurance ucts, be a pioneer in strategic
inside Turkish economy to give it a more dynamic structure. products such as financial in-
surance, nursing insurance, or
Chairman Atilla Benli shared the short, medium and long term foreign currency pension plan,
plans of founding Türkiye Sigorta and Türkiye Hayat ve Eme- and play a guiding role in in-
klilik. “I would like to express my gratitude to the valuable novative products such as need-to-use products, telematics
managers and officers of the Ministry of Treasury and Fi- or products that offer umbrella coverage for all requirements
nance and Turkey Wealth Fund, particularly to Mr. President of the customer. In the new era that we are entering today,
and Mr. Minister, who all saw the strategic importance and Türkiye Sigorta will awake the potential of insurance and
social benefit of insurance towards improving and strength- pension markets with the support of all our stakeholders, and
ening Turkish economy, and always supported this project. do everything we can to bring Turkish insurance and pension
Within the scope of this project, very powerful synergy areas sector to the position it deserves on the global arena. We com-
were created thanks to the consolidation of six long-estab- pletely believe that we will achieve all our targets, because
lished publicly owned companies that are not substitutes for Türkiye Sigorta is powered by its own name, Turkey.”