AXA Sigorta is implementing its 'Insurance 4X4' strategy by consolidating its digitalized face with the understanding of Insurance 4.0 with a sustainable perspective in 2018.

AXA Sigorta renews its understanding of insurance with the perspective of ‘Insurance 4x4’, which it shapes and strengthens with innovation and technology in line with its goal of protecting what is important and valuable for the future. Aiming to become the 4.0 of insurance by adding innovative and pioneering technologies to the way of doing business that puts people at the center, AXA Sigorta is implementing its new ‘Insurance 4x4’ strategy, which also includes the issue of sustainability, which is important for the future of the world.

AXA Sigorta aims to be a solution partner against the challenges faced by its customers and society with its ‘Insurance 4x4’ strategy. In line with the new strategy, efforts will be carried out to prevent health risks, rebuild the economy, accelerate digital adaptation and limit climate change. 

AXA Sigorta's new strategy, which will be implemented by 2022, stands out with its sustainable, durable, efficient, fast, expert, experienced, entrepreneurial, and growing qualities. AXA Sigorta aims to create transformation in the lives of its customers by acting together with its business partners in its new strategy.

Yavuz Ölken, CEO of AXA Sigorta, explaining the strategy, says “AXA Sigorta has always guided the sector with its innovative and pioneering approach throughout its long-established history of 129 years. In order to ’protect what is important for people for the development of humanity', we aimed to create solutions for the future based on the changing needs and technological developments of the era while drawing our roadmap. Now we will support our common growth passion that started with technology with our experience, speed, entrepreneurship, and sustainability passion in the ’Insurance 4.0' journey. In this journey, which we have started as ’Again Again', we will focus our brand purpose on the continuity of sustainable success and continue to invest in the insurance future of Turkey with competent insurance professionals. By 2022, we will make more difference in growth, efficiency, and customer satisfaction than ever by acting together with our business partners. With our understanding of Insurance 4.4, we will continue to serve as an excellent and easy-to-work insurance company as always. We are ready to embrace all the uncertainties ahead in this process. We will be offering a flexible, agile, and high-performance experience of 4.4 in the face of the challenges we face.”